Cuci Xpress on Driving Efficiency and Customer Loyalty with Ding!

At Cucixpress Enterprise , convenience and quality come first, and with Progresif's Ding!, they’re redefining the car wash experience for Brunei’s busy professionals.

Pioneering a New Concept for Brunei

As the first automated drive-thru car wash in Brunei, Cuci Xpress offers a service model that speaks to the efficiency-driven, modern lifestyle of Bruneians. Founder Pengiran Abdul Hakem Pengiran Hj Shahbirin says, "With my background in Plant Maintenance and Engineering, I’ve always looked for ways to simplify and improve processes. Cuci Xpress was born out of a need for a quick, quality, and affordable car washing service.”

Embracing Digital Transformation ?

The addition of Ding! has helped Cuci Xpress embrace Brunei’s growing digital economy. “Ding! has truly been a game-changer for us. We can now offer a seamless, cash-free payment method that aligns perfectly with our efficient, no-hassle service,” he shares. This digital payment solution also helps streamline operations, making it easier to focus on delivering high-quality service.

Building Customer Loyalty through Ding!

Joining Progresif's Perks and Ding! loyalty program has brought Cuci Xpress closer to its customers, rewarding them for their loyalty with discounts on their car wash packages. "Customers appreciate the added value, and it strengthens our bond with them. It's great to see people coming back and telling us how convenient it is to simply 'Ding!' us for a wash," he adds.

A Boost in Customer Engagement and Business Growth

The feedback from customers has been overwhelmingly positive, with increased engagement and conversions since adopting Ding!. “Many customers have shared how happy they are with the ability to pay through Ding! They’re even happier when they can redeem discounts through the app.”

Progresif customers can now enjoy a 21% discount for an express car wash with the automatic car wash machine at Cuci Xpress! Get four automatic car washes, including tire shine and spray sealant, for just $38.

Leveraging the Loyalty Program for Sustainable Growth

?The most valuable part of Ding!, according to Pengiran Abdul Hakem, is the feature’s simplicity and ability to drive repeat business. With visibility through Progresif’s platform, Cuci Xpress reaches a broader audience, including new customers who might not have otherwise discovered the service.

Looking Ahead: Future Opportunities

Looking forward, Pengiran Abdul Hakem sees even greater potential for Ding! to support their growth as they explore a subscription model for unlimited car washes. "The loyalty program is key to helping us strengthen our customer relationships in the digital economy. We’re excited for what’s next!”

Progresif's Ding! app continues to support Brunei's digital transformation, helping innovative businesses like Cuci Xpress lead the way in customer satisfaction and business growth.