The CTV election

Rising consumer confidence bodes well for Diwali advertisers

?By Shawn Lim

• This year, increasing consumer confidence could help drive significant new business for advertisers. ?
• Changing media habits can offer new avenues to reach India’s growing consumer market.?

?? Lightbulb moment

“Using programmatic platforms for audience targeting can help media buyers mitigate higher CPMs by focusing on relevant, high-intent consumers.”

— ?Nisha Eapen, client relationship head of digital marketing, Preciso

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Navigating the political ad spend surge in the Golden Quarter

By Robin Porter, Head of Political, LoopMe

• Political ad spending is surging this quarter as campaigns target voters with commercial marketing tactics. ?
• Real-time AI targeting is boosting ad impact, while CTV budgets grow. ?

?? Lightbulb moment

“Understanding their [voters’] channel preference makes a difference in whether a message is heard, and it’s why connected TV (CTV) has become a key election weapon.”?

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Connected omnichannel campaigns are 2.2X less fatiguing to audiences, new research shows

By Zharmer Hardimon

• A neurological study collected over 120 hours of brain activity — capturing more than 1 billion brainwave data points in the process — and found a revealing link between media planning and audience engagement. ?

?? Lightbulb moment

Connected omnichannel strategies perform better than multichannel campaigns across every metric, the research finds.

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