CTV In The City: Big Insights From The Big Apple

In honor of Ad Week New York, we worked with our friends at LG Ad Solutions to create a video series that highlights the state of ad-supported CTV.

Filmed at Nubeluz at the Ritz Carlton NOMAD, the background of the city is perfect illustration of the massive opportunities CTV offers for advertisers and how OEMs like LG provide an excellent vehicle for reaching those audiences.

Learn more about LG Ad Solutions and how they can take you Beyond The Glass.

First up is Freewheel's Executive Director of Strategic Partnerships, Greg Bel, who uses a Duck Dynasty-loving friend named Frank to illustrate the massive fragmentation on CTV these days and how he’s trying to solve for it.

Next up is LG Ad Solutions CMO Tony Marlow, who explains how today's televisions are moving beyond the living room to become the screens we live our lives through, from automobiles to appliances and beyond.

In the third video of the series, Bloomberg Media Chief Digital Officer Julia Beizer explains how contextual targeting helps advertisers find the sorts of high net worth consumers who interact with Bloomberg's content across multiple media types.

Here, LG Ad Solutions Head of Strategic Sales Katie Barrett explains the value consumers see from getting over 300 free channels out of the box, and how that's helping to make ad-supported CTV more popular than ever, especially for families.

In the final video of the series, you’ll hear from all four of our previous interviewees as they offer their expert opinions on the key CTV trends to watch in Q4 2024.

Do their predictions match with yours? Hit us up on LinkedIn and let us know.

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