Ctrl+E September 2023
Hey there!?
It's that time of the year again, the season to shop and be jolly! The festive frenzy has officially begun, and let’s face it, we’re all shopping till we’re dropping. Marketers, get ready to ride the consumer frenzy wave. You might wonder, "How do I reach my target audience amidst this retail chaos?" Well, we've got some insights up our sleeves to help you stand out in the shopping extravaganza and strike gold. Remember, it's all about making your brand sparkle bright!
Speaking of striking gold, did you follow the Asian Games? At the time of writing this, our country has won an astounding 61 medals - 13 gold, 24 silver and 24 bronze! Our shooters are on fire, bagging 22 medals, including seven golds. The remaining six gold medals have been won in athletics, women's cricket, equestrian, squash, and tennis.?
After shooting, athletics has emerged as the sport, contributing the second-highest number of medals to India's total count, with a total of sixteen medals. And let's not forget our rowers, who've rowed their way to five medals - two silver and three bronze. We salute these athletes for their dedication. Let's keep cheering them on as they aim for more medals in the future.?
Now that the Asian Games is over, the excitement for the 2023 ICC Men's Cricket World Cup which kicked off on 5th October is in the air. The 13th edition of this quadrennial One Day International (ODI) tournament is entirely hosted by our country this year. The icing on the cake? India won their first match last Sunday!
Ever heard of a couple who dove headfirst into the laundry market? It's an industry less organized than my life! With India's laundry market set to hit $15 billion by 2025, Gunjan and Arunabh Sinha took the plunge with just 20 lakhs in 2017, and now they're running a 100 crore business. Impressive, right? But here's the real kicker: they took the franchise route and created a hyperlocal yet national model in an industry that's mostly unorganized. Talk about laundry day goals!
Before I wrap up, here's a question for you: What are your plans for the upcoming festive season, and what exciting things do you have in store for October? Share your thoughts with us, and don't forget to subscribe to our newsletter for more informative and downright awesome content!?
Cheers!
When the festive season rolls around, it's an open invitation for wallets to go on a spin! It's that time of year when every street corner transforms into a glittering shopping haven, and our sweet tooth goes on an adventure through mithai wonderlands. Millennials and Gen Z, the tech-savvy wizards, swipe and click their way through deals and discounts faster than you can spell 'Diwali'. But it's not just about shopping; it's about bringing families together, where grandparents share stories of yesteryears, middle-aged discuss health, and (younger) cousins compete in laddoo-eating contests. In this season of lights, love, and laughter, spending isn't just about money; it's an investment in memories and cherished moments.
That being said, let’s crawl into the exciting world of consumer behaviour and spending trends during this year’s festive season in India.
What exactly fuels this festive shopping frenzy? Let's break it down with some eye-opening insights.
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