Ctrl+E Apr-May 2024
Hello!
Forget the rising mercury—what's hot right now? Social media, of course!
HubSpot's 2024 Social Media Trends Report is here, and guess what's stealing the limelight? YouTube! With a whopping 79% growth rate, it's outshining the usual suspects like Instagram and Facebook. Short videos are still slaying, but brands are shifting toward long-form content and YouTube series for sustainable growth.
On the flip side, Twitter/X seems to be losing its spark, and Threads isn't entirely stealing the thunder just yet. Intrigued? Dive into our "Be in the know" section for more insights.
We also have an exclusive interview with Vaishali Sampath, CEO of Tint Tone & Shade and Infinity and Beyond Interiors, leading interior design firms based in South India. She talks about navigating the interior design market, keeping up with the digital space and technology, and sustainability in the industry.
Until next time,
Trending Now: What Brands Are Doing to Thrive on Social Media
In 2023, 78% of B2B marketers deemed social media marketing effective for their brand, contrasting with 84% of B2C marketers. Facebook yielded the highest ROI for B2B, while B2C favored YouTube. Instagram topped B2B engagement, while YouTube reigned supreme for B2C.
Essentiate's Commitment
Every marketing spend must deliver tangible value. Our focus for the brands we work with is to adapt to and address evolving algorithms and features while conceptualizing and executing fresh content concepts. We innovate content strategies while prioritizing brand engagement and direct lead generation—partner with us for progressive social media solutions.
Data source: HubSpot's Social Media Trends Report
In this exclusive interview, Vaishali Sampath, CEO - Tint Tone & Shade and Tint Tone & Shade Hyderabad , shares her insights on sustainability practices in the interior design industry, tech integration, and targeted strategies for the dynamic South Indian market.
领英推荐
As a CEO of interior design companies based in Chennai and Hyderabad, how do you perceive the current scope and potential for growth in the South Indian market?
While interior design in Chennai is often viewed as a luxury, in Hyderabad, it's perceived as a necessity. Residents in cities like Mumbai and Delhi have embraced interior design as a crucial aspect of their lifestyle, and our mission is to instill the same understanding among homeowners in the South. We're committed to demonstrating how a well-designed and organized space can enhance productivity in both personal and professional spheres. South India presents a thriving market for the interior design industry, and we're poised to capitalize on its growth.
What roles do local culture and aesthetics play in shaping your design choices for clients in Chennai and Hyderabad??
Despite the stark differences in current culture between Chennai and Hyderabad, the deeply ingrained traditional sentiments associated with homes remain consistent. Residents of both cities share a profound emotional attachment to their homes, whether it's their first, personal, or rental property. In terms of design preferences, Hyderabad residents primarily prioritize Vastu principles, followed by aesthetics and then functionality. Conversely, Chennai residents prioritize functionality above all, followed by aesthetics and then Vastu considerations.?
However, regardless of city, we offer all our clients the privilege to select designs that align well with their lifestyle and reflect their personal preferences. We understand the importance of incorporating individual tastes into the design process to create spaces that truly resonate with our clients.
What are your thoughts on sustainability in interior design, and how is your company integrating eco-friendly practices?
I have immense respect for sustainable design practices and applaud the efforts of major players towards their net zero goals. Our company is currently in the process of exploring how we can effectively and swiftly integrate sustainable design solutions. Given the high level of client involvement in every decision made within our industry, we are actively educating ourselves on the best sustainable design practices through certifications such as LEED and IGBC, and engaging in discussions with leading practitioners. We are committed to making tangible contributions. Currently, our practice involves educating ourselves and our clients on the importance of sustainability.
Does technology play a role in enhancing your design processes and client interactions?
In today's landscape, technology plays a pivotal role across various industries, and for an industry as traditionally unorganized as ours, its integration is nothing short of a blessing. Our first foray into utilizing technology was through Virtual Reality (VR) for our clients. Communication between designers and clients has always posed a significant challenge, and VR has emerged as a transformative solution. It enables our designers to vividly showcase their ideas to clients, facilitating easier comprehension and aiding decision-making.?
Moreover, technology streamlines project management processes by enabling instant quotation generation, automated 2D detailing for designs, and other efficiencies. These tools allow designers to spend less time on administrative tasks and focus more on ideation and crafting unique designs for clients. Our project management tool is another crucial component, enabling seamless tracking and delivery of projects.?
We are exploring additional technological features, such as augmented reality (AR) to further improve customer experience and servicing.
How do you envision customers viewing your brand in 2030?
As a homegrown company, we haven't always had the luxury to invest extensively in customer experience. However, our relentless focus on delivering perfection in every promise has propelled our brand's success, leading to the establishment of a thriving branch in Hyderabad.
We're currently prioritizing investments aimed at improving customer experience and ensuring seamless, hassle-free home deliveries. We firmly believe that every individual deserves tranquility upon entering their home, and we're committed to realizing this vision. Looking ahead to 2030 and beyond, we're dedicated to addressing industry complexities to ensure that every client, regardless of their designer or team, receives a ‘blissful home’ experience.
About
Born and raised in Chennai, Vaishali initially aspired to become an architect but later discovered her passion for interior design. Holding degrees in design and marketing, she advanced to become a vital business manager at Tint Tone & Shade (TTS). Her efforts were crucial in revitalizing the company during the pandemic. Now, as managing partner, she envisions bringing trust and transparency to the interior design sector, ensuring clients feel secure and satisfied. Additionally, she aims to expand her business portfolio and build diverse businesses.
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