CTA vs CTV

Do not worry it's not medical terms, ?

Call to Action:

In marketing, a?call to action?(CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today"

Call to Value:

Try adding Your main button as Call TO Value (CTV) for more reach out and convert more visitors to your website,

Users Do not like to be asked to perform some actions, but if they feel this product or service worth something, they willingly would search for your target CTA