To CTA or not to CTA

Calls To Action are mostly used in ads and landing pages. In an LP, the user has already shown enough interest and clicked the ad to get driven to the page. You can put a CTA button, or a CTA line with a button to register, 1-3 times perhaps. In an ad, you just need to tell them to click in order to get whatever, or simply to "Know More", which is a promise that gets fulfilled when they visit the LP.

You don't want to sound too stressful if you're only boosting social media posts that will remain on the brand page, instead of creating direct ads [dark posts].

Imagine you check a page and all posts are saying "Call us on....", "DM Us Now". "Register before it's too late!", "Don't Miss This Offer: Claim your Package Now!"!

Can you picture this in real time with someone walking behind you screaming those words? What would you do? Right! YOU WOULD RUN AWAY!

A key to social media engagement is balance between variable approaches:

• Ask a question to motivate your audience to respond
• Put a piece of info that's missing something to encourage them to inquire about the details
• State a clear CTA when there's seriously something they're going to miss like a sale or something!

But far from that...

• Give them bits and pieces of information that remind them of your brand values which would reflect on them, or your product [s] features with their related benefits...
• Offer pure value, by sharing sector facts & figures, or responses to FAQs. Teaching your audience through your experience gives you brand authority, so when they need your services or products; they'll know who to turn to ;)

This article is inspired by the LinkedIn collaborative article on writing captivating copies: https://lnkd.in/dyNtRj8q

Saw an ad that was so captivating to click? Share it with us in the comments!

[That was actually a CTA for engagement too, not too pushy though :D]