CSR AND YOUR BRAND!
Corporations need to assess and take responsibility for the companies' effects on environmental and global wellbeing, using efforts that go beyond immediate financial gains, albeit incurring short term costs but ultimately promoting positive, social and environmental change.
Due to extensive deterioration of the global environment and increased vulnerability of communities, companies need to invest in charities to offset the negative impact to alleviate sufferings by offering medicals or contributing to research.
Your employees become happier, with increase in satisfaction at being generous and responsible..
Are we playing our role in all this?
Remember that goodwill leads to love and ultimately preference for your brand at the end of the day!