CSR Done Wrong: How to Avoid Misaligned Initiatives and Make a Real Impact?

"CSR Done Wrong" refers to instances where a company's corporate social responsibility (CSR) initiatives are neither relevant nor impactful.

This often happens when businesses implement CSR programs without a strategic approach, leading to a misalignment of priorities. In such cases, the CSR efforts may fail to align with the company's core values, resulting in inconsistent messaging.

This is problematic because businesses might allocate resources to CSR activities that neither serve their objectives nor create meaningful impact. So, what’s the point of CSR in this case? Simply to appear good in the eyes of the public? Did you know that aimless CSR initiatives can also harm your value proposition in the eyes of stakeholders?

In Malaysia’s societal landscape, with our growing social consciousness, businesses that pursue superficial projects would miss the opportunity to make a real difference and connect to audience in a deeper level. If customers feel the company is using social causes purely for self-promotion without genuine care, it can lead to bad press and accusations of “greenwashing” or “social washing.”

While CSR can enhance consumer perception, it is far more effective when it aligns with both the company’s objectives and emerging trends such as ESG (Environmental, Social, and Governance) and SDG (Sustainable Development Goals) standards.

Times have changed. Businesses now need a different approach—one that is mutually beneficial to both the company and society.

Without a clear definition, your CSR projects may not be impactful, defeating the purpose of CSR altogether. Therefore, it’s important to start defining your CSR objectives that align with your business goals.

So get with the time and jump on a strategic approach to CSR with the Master Impactful CSR Training! This training course is designed to equip you with the knowledge to develop CSR projects that address pressing community issues while aligning with ESG and SDGs values.

As an organization with 10 years of experience in designing and implementing CSR Projects, we understand how to create initiatives that not only impactful to the community but also drive business growth. So let us help you increase your company’s value proposition!

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