The CSMO Way
Q2 has unlocked significant opportunities as we expand our capabilities as a digital CSMO (Contract Sales and Marketing Organization). Combining Docquity’s leading network insights and robust technology solutions, we have brought to market a proven digital commercial model - our Awareness to Advocacy (A2A) program - that drives strong ROIs for clients.
A critical element of our A2A program is Docquity’s Virtual Medical Representatives (VMRs). As clients adapt to reach HCPs in an on-demand world, rapidly evolving audience behaviors and resource limitations continue to pose challenges. Our VMRs offer a winning solution by leveraging actionable insights, pharmaceutical expertise, and digital proficiency to deepen and scale HCP engagements alongside on-ground teams.
We have seen our insights-driven VMRs achieve inspiring business impact for clients:
- A recent VMR-led multichannel campaign enabled an Oncology client to educate specialists on product safety and efficacy at 17% of the cost of traditional methods.
- Another client in the pain management sector grew HCP reach by 2.5x and market share by 10% in one year!?
These success stories demonstrate the value of our digital CSMO model, and we are excited to forge more commercial partnerships. Let’s connect and collaborate to strengthen your brand performance across Asia.
Chief Executive Officer at empwr.ed
1 å¹´Thanks for sharing Indranil Roychowdhury, great to see the impact that #Docquity has created in such a short time! ??