Cryptocurrency Trading Demographics
Shiva Tripathi
Head of Performance Marketing and MarTech @ Ameyo | Driving Revenue Growth in B2B SAAS
The US, Japan, and China are major cryptocurrency markets. The average trader is male in their 20s and 30s, with females and other extreme age groups entering the market.
OKEX: “30% of all Koreans are trading crypto.”
Huobi: 70% of customers come from China, a lot from Japan, but not much from US. About 50% are 30-50, while the average Chinese investor is 20-30. “The male to female customers 4 months ago was 4:1. Now it’s 3.3:1. So female involvement is growing very fast”.
Kraken: Kraken exchange users are mostly male, with a recent influx in both really young (18 years old with little money) and those around 70 years old. The average age in mid-30s more and tech-savvy with a bit of money to invest. “Lately we’ve seen both of the extremes, teens and people 70+.”
Binance: “We are 270th globally on Alexa, and 70th in the USA. The US is our biggest market, average age 25-35, mostly men.” The ones that are still not in crypto are the midlife crises ones, ages 50-60s, “but even grandmas are talking about crypto”.
Quoine: Early 20s coming en masse.“When I started it…. they were looking for the next excitement”. Crypto is “bigger than FX” and other assets–Japanese investors are interested in leverage trading.