Crypto & Web3 Marketing Dispatch: Issue 13

Welcome to the 13th issue of the Crypto & Web3 Marketing Dispatch! With over 25 years of experience, I've witnessed firsthand how staying informed can catalyze innovation and growth. This newsletter isn't just a collection of headlines—it's your compass in the rapidly evolving worlds of fintech, crypto, and blockchain.

In this issue, we'll delve into groundbreaking developments from the Singapore Fintech Festival, explore significant movements in the crypto markets, and highlight regulatory shifts that could impact our industry. Additionally, I’ll share some of my recent thought leadership articles that offer deeper insights into these transformative trends.

Let's dive into the highlights shaping the future of finance.

News Roundup

Fintech Developments

Singapore Fintech Festival 2024 Highlights

• Global Fintech Hackcelerator Winners: The ninth edition of the festival celebrated innovation by awarding three teams with S$50,000 each for their groundbreaking solutions 111.
• Mastercard's Payment Passkey Service: Introducing secure, on-device biometric authentication to streamline checkout experiences 111.
• OCBC's Blockchain Breakthrough: Becoming the first bank in Singapore to offer intraday institutional lending using blockchain technology, enhancing the speed of exchanges 111.

Crypto and Blockchain News

Market Overview

Bitcoin (BTC)- Nearing $100K with ETF inflows exceeding $2B; BlackRock's spot ETF options gaining momentum - Market Movements +0.96% with inflows of $200M

Ethereum (ETH) - Trading at $3,690.28; strong performance driven by DeFi adoption - Market Movements +0.77%

XRP (XRP) - Surpassed Tether to become the third-largest cryptocurrency; legal proceedings with SEC ongoing - Market Movements +30%

Tether USDT (USDT) - Launching user-friendly tokenization platforms; discussions on regulatory crackdowns 888.+0.07% 888

Solana (SOL)112.13Hit an all-time high of $263.21; institutional inflows of $16M - Market Movements +4.41%

Key Takeaways

1. Bitcoin's Dominance: BTC accounts for about 54.92% of the total crypto market capitalization 111.
2. Ethereum's Steadfast Position: ETH remains second, bolstered by network upgrades and DeFi growth 111.
3. XRP's Surge: Overtaking USDT, XRP's rise is fueled by legal developments and potential stablecoin approvals 111.
4. Tether's Developments: Continues to innovate in tokenization and compliance amid regulatory scrutiny.
5. Solana's Momentum: Notable price fluctuations with increased institutional interest signal strong potential.

Regulatory Developments

• Italy's Crypto Tax Cut: Considering lowering crypto capital gains tax to 28% from 42%, indicating a more favourable regulatory environment 555.
• ESMA's Settlement Cycle Shift: Moving towards a T+1 settlement cycle by 2027, which could influence crypto market operations 222.

Market Movements and Corporate Actions

• Robinhood's Growth: Reported a 149% increase in equity trading volumes and a 143% rise in crypto volumes year-over-year in October 2024 555.
• Trump Media's Crypto Foray: TMTG is in advanced talks to acquire crypto trading platform Bakkt in an all-stock deal 222.

Blockchain Innovations

• Ripple's Strategic Partnerships: Collaborated with Archax and Abrdn to launch tokenized money market funds on the XRP ledger 333.
• MoonPay's Payment Solution: Introduced functionality turning non-custodial crypto wallets into primary bank accounts 555.

Funding and Expansion

• Notabene's Series B Funding: Secured $14.5 million to expand its crypto compliance business, backed by major industry players 555.
• BitGo's APAC Expansion: Launched operations in Singapore to offer regulated digital asset services across Asia-Pacific 222.

In Case You Missed It

In the ever-evolving landscape of fintech and crypto, it's crucial to stay informed about the strategies and insights that drive success. Here are some of my recent thought leadership articles that delve deeper into the trends shaping our industry. If you haven't had a chance to read them yet, now's the perfect time to catch up.

1. Stablecoins: Redefining Finance Stablecoins are bridging traditional and decentralized finance, offering stability in a volatile market. Read More
2. Why PR is the Secret Weapon for Fintech and Crypto Success Exploring the pivotal role of public relations in building trust and visibility in the crypto space. Read More
3. Crypto's Evolution: Institutional Adoption & The Rise of Bitcoin ETFs Analyzing how institutional interest is reshaping the crypto market landscape. Read More
4. From Strategy to Plan: The Key to Successful Marketing Execution Understanding the critical difference between a marketing strategy and a plan for effective execution. Read More
5. DeFi 2.0: The Path to a More Efficient and Scalable Decentralized Economy Delving into the advancements of DeFi 2.0 and its impact on the future of finance. Read More
6. Performance-Driven Marketing for Crypto Success Strategies for leveraging performance marketing to drive growth in the crypto industry. Read More
7. Crypto vs. S&P 500: Understanding the Shift to Digital Assets Comparing the performance of cryptocurrencies with traditional markets and what it means for investors. Read More

My Latest Article on WebMind.mk

?? Decentralized Finance (DeFi): Transforming the Future of Finance In my most recent piece for WebMind.mk, I explore how DeFi is revolutionizing financial systems by promoting transparency, accessibility, and innovation. Read the Full Article

I invite you to share your feedback and let me know what topics you'd like to see covered in future issues. Together, we can continue to navigate and shape the future of fintech, crypto, and blockchain.

Stay informed, stay ahead.

By Joseph Zammit, Driving Growth for FinTech and Crypto Businesses

By specialising in FinTech and Blockchain, I bring deep industry expertise to crypto startups and FinTech businesses, helping them navigate complex regulations and drive growth with tailored marketing strategies.