Crypto Project Marketing

I have been freelancing for a company that does marketing and incubation for blockchain startups.

I'll share some of what I've learned for five years.

The main channels include podcasts, clubhouse, YouTube, Medium, Twitter, Influencers, and a closed community (discord or telegram)

Right now, we're using everything except clubhouse only.

By far the most prominent is Twitter (x), but its main purpose is to bring people into the dispute at the top of the marketing funnel. The same holds true for YouTube, Medium, Clubhouse, and the website.

Discord discovery, DMs, and influencers are further resources. You'll discover that influencers will most likely cost a lot of money. One post can cost as little as 0.5 Ethereum, whereas postings and clubhouse advocates can cost as much as 125,000 USD. I advise running direct message campaigns, but hire someone to handle it for you. But be cautious—some people will defraud you and fail to deliver.

In essence, you are selling to three distinct demographics. Fomo-ers, novices, and individuals who are immersed in this realm.

Communicating your product's unique selling point, its intended application, and the team members' professional backgrounds are essential. The latter is crucial since many people who join these kinds of projects are roughed up by founders who remain unknown. I've only been rough around once.

It's your responsibility to keep them occupied in the discord while you wait for the project to start. We've taken several approaches to this. mostly airdrop (anything that encourages users to interact on Discord or Twitter), whitelist giveaways, whitelists, stickers, off-topic conversations, and Discord and telegram bot games, which encourages people to talk about the project every day.

Additionally, we created some entertaining stickers for our members to use. I also created a couple YouTube videos in which I appeared. The videos accomplished four goals: they introduced me as a real person who lives the cryptocurrency lifestyle; they communicated with USPS; they increased confidence in the founders; and they showed our appreciation for the Mods by way of a thank-you note.

Mods are the main requirement for using Discord. They are all volunteers, including ourselves. As recompense, we'll give them tokens. Fortunately, we have a very talented crew. To put in all that work, though, they must also like you. People in the disagreement play off each other's energy, so you'll probably need to be highly involved.

The client provides the first concept, which needs to be original, captivating, and memorable. The notion forms the basis of the concept.

Everywhere had a distinct budget, and we developed a marketing strategy around it. Promotions are either free or paid for. I've written a few posts about this topic that you might find fascinating.

1. Influencer Marketing

Since there isn't a single, established structure in place, you'll need to get in touch with each influencer separately and frequently engage in drawn-out discussions.

Characteristics of Influencer Collaboration

Let's examine the latter argument in more detail. The most crucial element of influencer marketing is selecting crypto opinion leaders to collaborate with.

Here, you have two choices: buy pre-made influencer lists or conduct your own search for them. When creating your own list, be sure to appropriately categorize and arrange it in accordance with the information available on specific opinion leaders.

The next step is to figure out how to get in touch with them and offer your goods. Be aware that some will unavoidably disregard your questions, refuse to accept your terms and conditions, or try to greatly overstate the amount you are asking. Reaching out to an agency that has developed relationships with influencers is your alternative.

It will be well worth your time to use the profiles of well-known crypto influencers

You can send each influencer a personalized greeting if your list of targets isn't too long. Discover the interests and pastimes of a specific influencer before describing your project to them and connecting its aspects to their own interests.

If the list of influencers is too lengthy for a customized approach, use a template that includes a distinctive and memorable project pitch to grab the reader's attention instead.

When using your media channels to promote a blockchain project, be sure to focus on the following:

release an accurate sales announcement with precise launch dates and times;

Arrange for influencers to release their content the day before or simultaneously with the sales announcement.

A few influencers posting remarkably similar articles should be avoided as this could erode public confidence in your initiative. As far as feasible, their posts ought to be customized and suited to the unique aesthetic of each influencer. Ideally, influencers who sincerely care about your work will speak about it to their audience in their own terms.

Influencers can alert their followers of your impending initiative two to three weeks in advance by phrasing a message along the lines of "I recently learned about this cool new project..." This will greatly increase the legitimacy of your project.

Celebrities (actors, musicians, athletes, etc.) have a nearly as profound influence on popular opinion as well-regarded politicians. They shaped the general public's perception of the world by creating new trends in art as well as in how people walk, talk, and dress.

Thus, scheduling an advertising integration with a celebrity is the best course of action if you want to guarantee the success of your project. Although the work might be quite costly and difficult, the risks are typically well worth it.

Targeted ads

Setting up Google Ads on a website can send its owner through multiple rounds of hell, requiring them to utilize cloaking, create new accounts every two to three weeks, or engage in ritualistic dancing in order to keep their domain from being blacklisted.

Moreover, targeted advertising perform terribly since the algorithm has a bad reaction to terms like "income," "cryptocurrency," and "earnings."

Telegram channels

Many crypto groups are hosted on Telegram, where users can create channels and chats to draw in new members. Only ten of the 140 communities that are now online can run advertisements, and they will be highly costly.

The others imitate effective promotion using bots.

Apear on Top-searched Articles

Getting featured in an article from Google's top search results on a specific topic almost always results in a spike in relevant traffic. Particularly for articles that appear in the first through fourth search result lines, this is accurate.

Keep in mind that obtaining a mention in a piece like this usually costs less than obtaining media attention.

Conclusion

The crypto business is a pretty new phenomenon, to put it simply. There are a plethora of amateurs on the market, but good specialists are in short supply.

Due to lack of experience or professionalism, many organizations recruit people who are then fired after only a few months.

Follow me Johansen Bilasho

Hire me on upwork https://www.upwork.com/freelancers/~016964460db2e1e4b7