Crypto the Only Way - The Stash Way

Today, Stash launches another huge milestone by allowing our customers to invest directly into crypto using Stash. As always, we listened to our customers: over 60% wanted access to crypto!

To stay true to our mission, we had to offer crypto in a way that would benefit everyday Americans for the long-term, because so many in the U.S. live paycheck-to-paycheck. We took our time to do the right thing, and to do it right.??

Our approach is basically the exact opposite of what’s been widely available before today.?

We are offering crypto, The Stash Way.

You may ask: But what’s different about Crypto on Stash vs other trading platforms?

The answer is easy: everything. We are not a trading platform. Our goal is to provide the financial products, guidance, and education for our customers to build smarter financial habits. We do this by being simple, transparent, and focusing on the long term through guardrails and education. Other firms push/nudge/influence customers to trade assets to generate increasing revenue—that isn't the Stash way. It never has been and never will be.

Here’s what are we doing differently: We have spent countless hours building “guardrails” that will help customers mitigate risk while investing and learning about crypto, including:

• Stash has vetted the most established coins to offer customers in order to help mitigate risk. At launch we will offer only eight of the largest and most established coins for our customers to invest in.?
• A calculator tool that will allow customers to best assess their risk profile and help determine the amount they should invest in crypto without over exposing their portfolio to crypto.?
• The transaction process includes screens that remind customers of crypto volatility and transparently highlight transaction fees to discourage frequent trading.?
• Customers will also receive in-app alerts should they have too much crypto exposure relative to their profile, as well as ongoing education and mentorship across email, social, and video.?
• We first took this approach with investing, and we now help millions of people invest and plan for the future. We’re opening up the aperture and offering the same care for crypto investing.?

In terms of timing - yes the market is volatile right now. However, that plays right into The Stash Way. We believe that the right way to invest is to continually invest small amounts of money into a diversified portfolio that you hold for the long term. We don’t believe in timing the market. We also believe in crypto, and the technologies that have built and support it, to be part of the future when it comes to investing. Digital currencies are here to stay, and our role is to help guide customers on their journey.?

When we researched our customers, we heard the main barriers to entry centered around education and not knowing how or where to start. This is where Stash shines: our customers want Crypto on Stash because they trust us, and because we have a proven history of building the right tools with education and supportive guidance first and foremost. We help people get started on what’s best for them over the long-term.

That is what is so exciting today and working at Stash. We have an incredible team working on awesome projects that improve the lives of our customers. I am so thankful for the teams’ hard work and am excited to share more as we continue to build, scale, and serve our millions of customers.

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Cryptocurrency trading and execution services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software license agreement between Apex Crypto LLC and Stash Financial, Inc. Apex Crypto is not a registered broker-dealer or a member of SIPC or FINRA and is licensed to engage in virtual currency business activity by the New York State Department. Cryptocurrencies are not securities and are not FDIC or SIPC insured. Advisory products and services are offered through Stash Investments LLC, an SEC registered investment adviser. Cryptocurrency is a highly volatile investment; please ensure that you fully understand the risks involved before trading crypto.?

Nothing in this material should be construed as a recommendation to buy or sell a particular digital asset. Holdings and performance are hypothetical.?