Crypto Global United: A gateway to the on-chain economy

An introduction to Crypto Global United.

What began as a play-to-earn blockchain gaming guild, and a leader in the play-to-earn market, #CryptoGlobalUnited (CGU) has amassed a following of over 6000 people across Asia, Latin America, Europe and the Middle East. The essence of its success is that CGU offers people from emerging countries an opportunity to join an on-chain economy and make a crypto based income. Initially focused on income-generation via gaming, CGU expeditiously diversified into ‘x-to-earn’ and blockchain education to cater to its audience's aspirations of further on-chain involvement.

As a result, CGU now is a fully fledged on-chain platform, giving a new generation of digital citizens, aka, the #Digizens, an opportunity to engage with a #metaverse not purely for entertainment, but for connection, to learn new digital skills and use them to move into generating sustainable income via crypto and blockchain technology.?

CGU operates an on-chain economy, a crowdsourcing marketplace which provides a low friction platform for businesses to outsource their processes and jobs to the Digizens who can perform these tasks virtually or in some cases in person.

As technology advances, there are still many things that human beings can do much more effectively than computers, such as creating content, growth hacking, data cleansing, and research. Traditionally, tasks like this have been completed in house or externally by hiring a large temporary workforce, which can be both time-consuming, expensive, and scaling becomes a challenge. Crowdsourcing is an effective approach to break down a time-consuming project into smaller, more manageable tasks to be completed by distributed workers online (also known as microtasking).

Our CGU community members can perform work for both Web3 and traditional companies across industries including blockchain, fintech, dApps, and supplement a wide variety of roles.? Some examples of these would include metaverse communication and active engagement, content and publishing technology, payment solutions to power new economic models, customer service, tech support, business development, team management and software development.

How it works.

• Companies can approach CGU for a brainstorming session or share their business goals and objectives.
• CGU creates tasks and uploads tasks on the CGU Talent Management System (TMS) for the CGU community to sign in, apply for, and complete tasks.
• Once CGU community members complete tasks, payment is received in crypto sent to their wallets directly from the TMS platform.

Benefits.

Maximise efficiency

• CGU is well-placed to take on simple and repetitive manual tasks. Outsourcing microtasks to CGU guarantees prompt completion of the work, allowing businesses to devote their time and resources to their primary services.

Increase flexibility

• Managing the size of a workforce can be challenging. However, by having access to a readily available global workforce, CGU empowers businesses and organisations to accomplish their tasks efficiently and promptly, without the complications involved in dynamically adjusting their internal workforce.

Reduce cost

• CGU provides a solution for efficient management of labor and overhead costs linked to the recruitment and management? of a temporary workforce. By utilizing the abilities of remote workers on a pay-per-task basis, expenses are reduced substantially, while simultaneously achieving outcomes that may have been unattainable with an exclusive in-house team.

Automated Payments in Crypto

• Paying the workforce in crypto provides benefits such as faster and cheaper transactions, increased security, and reduced fees. It also allows for greater accessibility for employees who may not have access to traditional banking services.

Example Use Cases.

Social Media Growth

Outsourcing social media growth via microtasking involves engaging a community of individuals to perform tasks aimed at increasing their social media presence. These tasks can include generating content, sharing posts, engaging with followers, and other tactics to boost the company's online visibility and engagement. By tapping into the collective power of the community, companies can potentially achieve faster and more cost-effective results than relying solely on in-house resources.

Utilising AI and Chat GPT

Empowering a workforce to use AI so they can perform microtasks involves training and providing access to an AI-powered chatbot platform that can assist employees in performing small, repetitive tasks more efficiently. This can include answering frequently asked questions, scheduling appointments, and providing basic customer support. By leveraging the power of AI, the workforce can save time and increase productivity on the tasks required and allows the company to focus on core value tasks. Additionally, this approach can provide cost savings and scalability benefits compared to traditional methods of task execution.

Case study: Utilizing a hybrid approach of humans and AI as virtual agents and customer self-service.

When a business has virtual agents as part of their customer service, they are able to provide round-the-clock customer support, improve response times and deliver increased customer satisfaction. Customers can interact with the virtual agent at any time, receive immediate assistance, and resolve their issues faster.

Commissioned by an Australian live event precinct, CGU provided virtual agents to enable provision of 24/7 customer service, a streamlined process, and reduced costs by automating repetitive tasks and handling routine inquiries, freeing up human agents to handle more complex issues.

Content creation

Leveraging a community for content creation in brand awareness campaigns provides cost-effective, scalable, and high-quality content that engages customers and helps businesses achieve their marketing goals.

1. Diverse perspectives: Businesses tap into a wide range of creative and diverse perspectives, providing fresh ideas and new angles for content creation.
2. Cost-effective: By leveraging a crowd of contributors, businesses can create content at a lower cost than using in-house resources or hiring external agencies.
3. Scalability: Allowing businesses to generate content in large volumes to meet their campaign goals.
4. Speed: A large crowd of contributors can create content quickly, allowing businesses to publish content more frequently and keep up with fast-paced marketing campaigns.
5. Quality: Tapping into the collective intelligence of the crowd, ensuring high-quality content that meets their brand standards.
6. Engagement: Customers and other stakeholders in the content creation process, which can increase brand awareness and loyalty.

Case study: CGU x Earth Day campaign.

The diverse range of creative perspectives and ideas brought by the community when tasked with creating compelling and impactful digital art for the theme ‘‘Invest in our planet’ raised awareness of the importance of protecting our planet. The quality of content generated was impressive. We received over three times the capped submission target and were able to scale up the campaign to reach a wider audience.

An extension of the campaign involved a competition element where the top 5 digital art pieces were minted as NFTs with proceeds of the sales split between the creators and environment protection organisation. This formed an additional value add, involving the community in a real world blockchain use case, educating the community on the complete process of design, mint and marketing an NFT campaign.

Community Growth

Incentivizing growth by referral provides benefits including:

1. Cost-effective: Businesses can leverage the networks of existing communities rather than investing in advertising
2. Targeted audience: Referral programs incentivize existing communities to refer their friends and family, who are more likely to be interested in the business's products or services, resulting in a more targeted audience.
3. Higher conversion rates: Referred customers have a higher level of trust in the business and are more likely to join a community.
4. Scalability: Referral programs can be scaled easily by leveraging the power of crowdsourcing, allowing businesses to quickly expand their customer base.
5. Data insights: Referral programs can provide valuable data insights into customer behaviour and preferences, which can be used to inform future marketing efforts.

‘I recently participated in CGU's introduce New Digizen campaign to invite 3 new people to join the community and complete the New Digizens earning opportunities. I am thrilled with the results of the task, as not only did I earn crypto for my referrals, but I was also able to introduce new people to the CGU community and help them learn how to earn crypto for themselves. The referral process was easy to navigate on the TMS system, the crypto rewards are generous and I have begun my journey into learning and earning crypto.’ - CGU Digizen, Philippines.

A new CGU metaverse is currently in development, offering a dynamic and evolving platform for digital citizens to engage with blockchain technology. Offering the culmination of the CGU ecosystem, within the metaverse users will have access to blockchain-based games, educational resources on blockchain and cryptocurrency, paid tasks and job opportunities and the chance to connect with a community of like-minded individuals.?

By empowering individuals to engage with the metaverse to learn new digital skills, CGU is opening doors to a sustainable income-generating future.

Lets connect! Are you an individual or businesse who requires the services of people who are skilled in AI, blockchain or digital currency. Do you require brand growth, engagement, marketing or business services but do not have the time or resources to execute? Send us an email at [email protected] or connect directly with Andrés Mozo Sáenz to organise a discovery call.

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Are you an energised global citizen interested in earning a crypto based income? Join our discord to get connected to our community and start earning www.discord.gg/cgu