Crypto Comes Out Strong

Overview

• The crypto industry ranks eighth in our 2022 Brand Intimacy Study. To view our new study, click here.
• Cardano is the top-ranking crypto brand with a Quotient Score of 52.6. To see Cardano’s brand profile, click here.
• The crypto industry’s dominant archetype is fulfillment. To read our industry page and learn additional details, click here.

Introduction

The crypto industry’s performance in this year’s Brand Intimacy Study reveals how users engage with different crypto brands and tests their loyalties in the ebbs and flows of the volatile crypto landscape. In its first year included as an industry, crypto ranked an impressive eighth overall in our 2022 Brand intimacy Study. With an average intimacy Quotient Score of 37.7, crypto scored higher than the cross-industry average of 36.8 and outperformed the financial services industry. This may point toward younger generations shifting away from investing in traditional financial services in favor of crypto.

Within the crypto industry, Cardano (ADA) was the top-ranked brand with a Quotient Score of 52.6, outranking more well-known crypto brands, such as Bitcoin (with a Quotient Score of 51.9) and Ethereum (with a Quotient Score of 42.8). In the study overall, Cardano and Bitcoin came in 26th and 30th place, respectively.

Keep reading to drive deeper. Access the full article here.