The Crux of My Success in Online Marketing - The Right Framework

From the Desk of Alex Fleck - 3rd June 2018

"Strategic Systematic Deployment". Sounds fancy huh? Well, most of you that know me appreciate I'm not a fancy kinda guy. In fact, I like to keep things simple and uncluttered, in my work life especially. I discovered a number of years ago that systems and strategy are the keys to success and so I try at all phases of my professional life to be creative but systematic in my approach.

Given my experience in this industry over the last decade-plus, having founded and grown a multi-six-figure online marketing agency (twice actually) that services clients and other agencies across the globe, in just about every industry and niche imaginable, I’ve seen a thing or two when it comes to online marketing strategies and platforms. Importantly, I’ve witnessed, tested and refined a psychological approach to online marketing based on patterns, strategies and cutting-edge technologies (which were sadly not available when I started in this industry), that does not rely on technical prowess, past experience or multi-skill-sets. In fact, the beauty of this approach that I call Strategic Systematic Deployment is the framework that it creates for succeeding instantly in online marketing (or, really, any form of marketing).

It occurred to me around the middle of 2015 as I’d just recently moved to the US with my wife and kids, had re-established my business Stateside and had somehow managed to (more than) double the revenue & profit of my business in the first 12 months from what it was previously in N.Ireland. All of this from a standing start (no clients, no contacts). I was analyzing how on earth that happened (total accident by the way and a story I'll leave for another day, but something I later was able to replicate and put into action to further grow the business revenue each year since by 20-30+%).

In the end I concluded that really, nothing that I/we do in the agency is all that difficult but virtually no one does it "our way" or achieves any real level of success in this industry as a consultant or online marketing agency - businesses in the online marketing industry notoriously hit a ceiling that they cannot break through due to swapping time-for-money and limiting their strategy to simply offering "websites". More often than not, the reasons for this lack of growth and traction revolve around the fact that they do not succeed in providing lead-generating, money-generating or efficient systematics within their client websites. To create those features in a website or online systems, I have discovered over time, is based on implementing the right strategic approach in a framework which misses no components.

The good news is that the framework and implementation to achieve true success in online marketing is replicable and with the right roadmap, anyone can succeed in this game of online marketing when applying a process to their own online assets, those of their employer or indeed their own clients. That framework is something I developed when mapping back over the success I'd experienced and is one that I'd like to introduce you today - it's called Strategic Systematic Deployment and I developed it for others to enjoy instant success, save a ton of money and avoid wasted time and headaches. This is going to be a brief introduction to the concept for, while I'd love to share the intricacies of the approach here, it would ramble on for days. These approaches are actually the foundation of the training course entitled "Total Online Blueprint" which is a full 8 week course in online marketing (you can imagine how long this article would be if I tried to cram it all in here!).

Back to the point - for each client of our agency, we develop highly individualized online marketing strategies, deploying a variety of components from website design, User Experience strategies, conversion strategy, Search Engine Optimization, e-Commerce, custom apps, ad campaigns, performance optimization and more - the best thing about this however is that it is eminently teachable / learnable, and with the emergence and refinement of so many great online resources and platforms which are inexpensive but highly effective, there has never been a time better than now to leverage technology and start succeeding with online marketing from a standing start - assuming, of course, you utilize the correct approach & framework. 

Whether you are building your own consulting business, working on the marketing for an employer or wish to become an online marketer yourself and build a lucrative lifestyle business, Strategic Systematic Deployment can be the framework that takes you there. As a foundation, there is no better learning experience to ensure you have the right tools and strategies at your disposal from day one.

Before we would start, please take note of the terms and abbreviations in the list below, which are mentioned throughout this quick explanatory training. These are terms you’ll need to be aware of when developing and deploying online marketing strategies moving forward.

ESSENTIAL TERMS IN ONLINE MARKETING

CTA (Call to action) - a method by which you elicit some form of conversion from a visitor to your website. For instance a CTA button or link (“Buy Now”, “Get Instant Access”, “Subscribe”).

Conversion - An action performed on your website/webpages/online platforms which has the visitor take a defined ‘next step’ that you have pre-designed and facilitated. For instance, subscribing to your marketing list, buying a product, booking a consultation.

UX / UI Often overlooked areas. UX (User Experience) literally relates to the 'experience' people have on a website, page, platform. So to create a great UX you have to look at areas that will 'engage' the user - Text, imagery, video, audio, ease of navigation - all of these things and more impact UX.

UI on the other hand is "User Interface" and relates to the navigation a user has through the site/page. Specifically, it relates to functionality and this is made up (predominantly) of menu systems (keep them simple and more importantly, logical). Worth noting that a good UI will help create &/or support a good UX but a UX does not necessarily impact UI as it happens 'after the fact' in relation to User Interface.

Friction - As it pertains to online marketing, the term "friction" relates to the process of psychological ‘friction’ created when your website, conversion strategies or systems create resistance that will “slow moving objects” (i.e. visitors) as they venture through your online assets. In the online marketing world, that slowing of momentum can be fatal because as we all know, patience is at an all-time low, competition in every industry is at an all-time high and demand for instant gratification too is at an all-time high. Creating a “frictionless” user flow at all phases of your online marketing deployment is therefore an ideal objective to have. This term should be kept in mind at all times as you design your automated systems online. Areas that impact friction include but are not limited to - site performance (load speeds), functionality (e.g. broken links), confused aesthetic (e.g. cluttered pages, too much text), lack of conversion strategy (e.g. no Call to Actions) or fulfillment mechanics (e.g. delivering what you say you will deliver when the person clicks a CTA).

Pillars of Online Marketing - The fundamental building blocks for any successful fully-fledged online marketing strategy. Explained below.

Urgency Principle (Sales & Conversion) - in marketing, defining a time-limit within which a user must commit or lose out on an offer. 

Scarcity Principle (Sales & Conversion) - in marketing, defining a number of stock items (e.g. “first 100 get an offer” or “item limited to only 200”)

Emotional Response & Decision Drivers - The things that pull an individual to take action (emotional stress, desire for joy/solution)

Now, a lot of online marketing agencies and specialists don’t even approach online marketing in this way, which is disappointing and frightening for the client outcomes, so if you’re sitting there confused about where to start with online marketing and wondering what the hell “Strategic Systematic Deployment” is and how it could relate to the above terminology… don’t worry, I’ll get to it all in a moment.

Let me first tell you what Strategic Systematic Deployment is not.

It is not a get rich quick ‘scheme' you can use today and get cash tomorrow in your bank account. It will require thought, hard work and time investment to grasp, but it will be worth it.

It does not cover the platforms you’ll use to action online marketing strategies because, in fact, it does not rely on platforms, rather it governs decision-making across any and all platforms. 

First thing’s first, the best thing about Strategic Systematic Deployment is its' non-reliance on circumstance or status. It doesn’t matter what stage you are at in the process of online marketing, this approach will help you define your objectives, compartmentalize to avoid overwhelm, integrate the right systems and integrations that work, and get the results that you or your clients desire. It’s the only “Systematic” approach to online marketing that I've seen and it focuses on your approach and over-arching strategy, instead of pulling disjointed pieces from multiple different systems or giving you singular 'hacks' or retro-engineered campaigns that worked in one business at one time, but may never work again. 

That, to me, is a total waste of time for most businesses in most circumstances (though I'll explain below when it can be useful). For instance, platforms/trainings that discuss "how we made $1.3 trillion with a CPC of $0.0000001" - Bollocks to that. Virtually never replicable. Where those trainings miss the point is that while they do illustrate what the company performed (e.g. targeting, ad copy, imagery) in this example to generate traffic from an ad, they virtually never touch upon what really made the success of the campaign (the knowledge and strategic adaption of the individual who deployed the strategy and their pre-developed skill to know how to approach online marketing and ad creation for better CPC or ad traffic). Ad creation, of course, is vastly different from UX, or website design, or squeeze page design for that matter. Also it does not illustrate conversion at the end of the process or how to analyze results. Rather, it's a moment in time, a singular, mid-stage conversion which does not raise the chances of end-stage conversion (i.e. your ultimate goal) and is therefore ultimately a short-sighted way of training. It doesn't necessarily create or nurture understanding, or instill an adaptive approach in the trainee when explained in this way, is what I'm trying to say. 

So, what is this Strategic Systematic Deployment I speak of? Well, it’s a system. An approach. An understanding. It’s not software, in fact, like I mentioned, it doesn’t rely on any specific software to succeed and that’s the beauty of it; total freedom and strategic brilliance is your signature from here on out. 

Of course, I can recommend and guide as to the best specific software/platform for any given usage, from day one. Wordpress for marketable websites, Clickfunnels for funnel systems, WooRank for performance optimization, Lucky Orange for analytics, Kajabi for training delivery, but that’s not the point here - all of that stuff comes down the line, as should specific instances of success in an individual strategy. First, you need to be able to identify and strategize about what you really need to action, when it is appropriate, how to analyze effectively and how you could/should hypothesize about integrating new systems with existing systems and thereby how to further analyze the outcome of those integrations for future adaptation.

Strategic Systematic Deployment (SSD as we’ll call it), doesn’t rely on you being at a specific moment within your marketing. You could be creating an entire online marketing strategy from the ground up for your business or your employer’s business, or simply adding an e-Commerce or Content marketing strategy to an existing range of systems. OR, it could be a refinement of an existing range of systems you need to improve or optimize. The beauty of the approach is that it prepares you for total freedom and creativity within your online marketing. Instead of viewing the process as a boring, rigid experience, you get to use your creative brain, test ideas, refine experiences and play a little game of self-competition with yourself as you go about improving your online systems or those of your clients. 

So let’s start…

“THE PILLARS” OF ONLINE MARKETING

First things first, you’ll hear me talk about my “Pillars” of online marketing a lot in my training. These are the fundamental components that you will approach using Strategic Systematic Deployment to enhance any online marketing strategy. So get to know them.

In short (and I’d advise you to watch or read my training on the Pillars specifically) they relate to the following key items within your online strategy, in order of sequencing & importance:

1. Website (and how to create a TRULY optimized site - UX/UI/Conversion/Aesthetic)
2. Funnels (Lead Generation, Integrations & cultivation of relationships)
3. Traffic Generation (Free & Paid)
4. Email Marketing (Direct response & Trust)
5. Social (Social platforms & Engagement)
6. Reputation Management (Reviews & Positioning)

The key thing to note with the pillars is that they are all essential if certain outcomes are desired. For instance, without pillar 1, everything proceeding from that will fall apart at worst or not perform optimally, at best. Also, without pillars 1 and 5, pillar 6 is unmanageable and worthless. 

In my training course, Total Online Blueprint, I show students how to succeed at each individual component, so don’t stress or get overwhelmed at this early stage with all these seemingly random “pillars”; if/when I teach you piece by piece, for instance, how to build an effective website, or how to create a Facebook ads campaign optimized for Cost per Click and tailored to your business, it all becomes clear and will make perfect sense. Again, these are things that so, so many businesses and surprisingly, even supposed “online marketing” providers or “website designers” just get plain wrong… because they aren’t aware of how to optimally approach these areas using the correct, systematic methodology.

The Pillars facilitate a fundamental approach which gears your strategies for success and that’s what I’m here to help you with. So, let me explain what Strategic Systematic Deployment is all about at its' core…

WHAT IS MY STRATEGIC SYSTEMATIC DEPLOYMENT?

SSD is an approach to online marketing that I’ve developed as a pragmatic psychological method that will help you identify and action the correct strategic move at the correct time, and be able to adapt on the fly so you can always be prepared for making the best decisions. That’s what people pay us the money to do and it’s what I, and we at Zenith have become exceptional at in this industry. 

Sure, part of that is of course knowledge-based… Knowing the solutions available, from platforms, integrations, things that are realistically achievable programatically (e.g. custom apps, data push systems, unique functionality). Those are things I teach in Total Online Blueprint, in addition to the theoretical and strategic elements that will form the ideal balance in online marketing, and you’ll get familiar with the best platforms for each desired action very quickly through my training.

First, let’s get to grips with the fact that marketing online is not some mythical, unattainable success story. It’s actually a very logical and measurable endeavor. For instance, at its’ core are the basic rules of Psychology that everyone on this planet is prone to, such as the need for belonging, the search for solutions to problems, emotional drivers, the fear of loss and many, many more. The psychology aspect is something I cover in Total Online Blueprint and won't delve into here as it's an enormous area in and of itself. However, in the example objective of traffic generation to a web page, you can very easily systematically retro-engineer your strategy from a starting point of your ‘desired outcome’, on this basis.

Let’s put that into a practical example.

SAMPLE 1: AD TRAFFIC GENERATION

Say your desired outcome is to create a Facebook Ad and get someone to click through to collect a discount coupon for your product or service online, the following would be an approximate sequencing of events that you’d need to create in order to successfully achieve your objective. We start with the desired outcome:

1. Desired (non-final) Outcome: Exchange email address for coupon code. (user)
2. Previous action: Click ad (user)
3. Previous action: be engaged by ad (e.g. grab attention and entice the user)

—————————————————- -LAUNCH SEQUENCE

1. Previous action: Set up & launch ad (you)
2. Previous action: create ad copy and choose ad image (you)
3. Previous action: select ad targeting (you)
4. Previous action: Create engaging & enticing landing page (you - Copy / image / video / CTA)
5. Previous action: facilitate coupon delivery (e.g. autoresponder email)
6. First Action: Choose Desired Outcome (you e.g. "email exchanged for coupon")

You can see then, if we simply flip the process top to toe, it creates an action point sequence for you to follow, like so:

YOUR ACTION LIST:

1. First Action: Choose Desired Outcome (you e.g. "email exchanged for coupon") 
2. Next action: facilitate coupon delivery (e.g. autoresponder email & coupon setup) 
3. Next action: Create engaging & enticing landing page (you - Copy / image / video / CTA)
4. Next action: select ad targeting (you) - Create your avatar (ideal visitor demographic - age, sex, interests, emotional response, decision-drivers)
5. Next action: create ad copy and choose ad image (you)
6. Next action: Set up ad (you)

—————————————————- -LAUNCH SEQUENCE

7. Next action: Click ad (user) 

8. Next action: be engaged by ad (e.g. grab attention and entice the user)

9. Desired Outcome: Exchange email address for coupon code. (user)

Once you have this sequencing set and have ‘bookends’ to the process (i.e. a start and finish point), you can go about working through the list systematically, compartmentalizing each action point and creating each piece along the way, prior to launch, at which stage the process shifts from your behaviors/action/systems to those of the user (i.e. points 7-9 above are user-actions).

ADDING STAGES

Now, the above is a very basic list of sequencing, which could be great as it is, or if necessary could be made much more intricate by adding stages within it or at the end (e.g. adding a next stage, which could be the ultimate conversion, where the user is automatically forwarded to your online store where the coupon is automatically applied to their cart - this would be a great, seamless move from a marketing perspective). 

This could look like so (see the third stage for differential)

YOUR ACTION LIST:

1. First Action: Choose Desired Outcome (you e.g. "email exchanged for coupon") 
2. Next action: facilitate coupon delivery (e.g. autoresponder email & coupon setup) 
3. Next action: Create engaging & enticing landing page (you - Copy / image / video / CTA)
4. Next action: select ad targeting (you) - Create your avatar (ideal visitor demographic - age, sex, interests, emotional response, decision-drivers)
5. Next action: create ad copy and choose ad image (you)
6. Next action: Set up ad (you)

—————————————————- -LAUNCH SEQUENCE

7. Next action: Click ad (user) 

8. Next action: be engaged by ad (e.g. grab attention and entice the user)

9. Desired Outcome: Exchange email address for coupon code. (user)

—————————————————- -MONETIZATION SEQUENCE

10. Redirect user to your store & automatically apply coupon to their cart

11. Create follow up strategies for conversion (e.g. landing page, use scarcity and urgency) 

 *Please note, point 11 is simplified significantly just for illustration as to how the process may develop - you would of course need to break down your action point 11 into aesthetic, copy, content, CTA strategy and fulfillment (i.e. how to deliver the product or offer) and create a strategy for each which you would then systematically deploy.

CONCEPT OF A BOLT-ON SEQUENCE

Or indeed, you could even add a separate process after the original sequencing as a bolt-on i.e. if someone does perform the desired Outcome e.g. the conversion of giving you their email address in exchange for the coupon, or the process of purchasing from your online store, the process might benefit if they were subsequently sent into an automated email sequencing of x number of emails designed to convert them fully into a paying customer, perhaps at a higher level than the coupon would have prompted. To illustrate, when someone opts into this list and gets a coupon for say 15% off, their logical next step may be to visit your site and shop for items which they could apply that 15% off coupon to. However, what if they get distracted or disinterested in the interim? They could potentially be lost as a prospect and forget about you and your brand, so you want to build in contingencies for this potential outcome.

A follow up email sequence in that scenario could be incredibly powerful to avoid the loss of the prospect. So you’d create say 3-5 emails which automatically get sent at Day 1, 2, 4, 7 prompting the subscriber to visit your site. These emails could have various objectives.

EMAIL 1 - Welcome to the list (Welcome the visitor to your list, thank them for their time - help to build trust and loyalty)

EMAIL 2 - Did you find something you were looking for? Links to website to prompt shopping.

EMAIL 3 - "48hrs left" - Use your coupon within 48hrs or miss out (URGENCY PRINCIPLE)

EMAIL 4 - "24hrs Left" - Shut-down in 24 hrs - Items running low in stock (SCARCITY PRINCIPLE) and time is running out (URGENCY PRINCIPLE)

EMAIL 5 - Sorry you missed out! One last last chance to redeem. (URGENCY PRINCIPLE)

Once that sequence has ended, you may then segment your list into different sub-sets - Those who purchased (now customers), those who didn't (still prospects) and create new email sequencing for each individual subset moving forward.

At its’ core, the system for SSD always remains the same, regardless of whether you add a million different sequences or systems into your strategy or a single one. First, you identify your ideal outcome and then reverse engineer all the processes that pertain to online marketing in relation to that desired outcome. This idea of reverse engineering from your ideal outcome is fundamental to SSD for a number of reasons.

ACTION POINTS & COMPARTMENTALIZATION - AN ESSENTIAL APPROACH IN STRATEGIC SYSTEMATIC DEPLOYMENT

The reason SSD works so well is that at every phase and stage it creates very clear action points for you and therefore avoids muddying the waters with anything that diverges from that objective or action point. 

Next, as such it allows you to compartmentalize each component and sub-compartmentalize from that initial starting point (e.g. "Email Sequence" is one compartment, from which you may break that down into - 1/ Strategy of each email, 2/ Copy for each email 3/ Imagery for each email). SSD is therefore specifically the strategy that can be applied to anything and everything, at every stage and for every objective in online marketing. It avoids doing anything haphazardly which in itself in online marketing is a recipe for disaster.

IDENTIFY HELP WHERE NEEDED BASED ON YOUR INDIVIDUAL SITUATION

Third, you may struggle with various components of the process but that's ok because you can then seek very specific help, where necessary. For instance, say you come from a design background, like me. You'll maybe be able to build a great landing/squeeze page, either from scratch (I design in Photoshop) or using a page-builder system like Clickfunnels (which I also use) where you can drag and drop items, use pre-built (but really nice) templated aesthetics. 

Say you have that bit all done but then you come to the email sequencing which if you're like me, hurts your brain a bit (believe it or not, creative writing is not something I enjoy).

 You're great at design but have never created email copy and/or simply don't want to get involved in that. Here, you need help. You can then identify that you have multiple options and can ultimately select that which best suits you based on needs/requirements such as speed of implementation, budget etc. 

Option 1 - Employ a copywriter. More expensive option. Go to Upwork or possibly Fiverr (online freelancer networks) and search the network or post a job explaining what you need help with. Get bids on the work (Upwork) or choose a provider (Fiverr) and select that which fits your budget, specialism (e.g. industry-specific copywriter) best.

Option 2 - Hack it. The term "hack" is used in the online marketing world to describe the process of reverse engineering something that's worked for someone else. Guys like Frank Kern, Jeff Walker or Russell Brunson often either offer up email sequence templates in their free/paid trainings, OR you can subscribe to their lists and simply use the great content within their sequences and chop it up and re-word it for your own use. Imitation is the best form of flattery, after all. These guys use psychologically powerful strategies in their emails - those like the ones I mentioned above - urgency, scarcity, relate-ability (i.e. storytelling) to help the receiving party relate to them. 

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CASE STUDY 2 - DESIGN-SIDE FACILITATION

To illustrate how this relates to other actions in online marketing, let’s deal with another example scenario. Say you wish to create a super-duper homepage for your business’ website. Starting at the end objective and working your way back, brainstorm all the various elements you feel would be beneficial to your prospect along the way and those that relate to creating a high-converting, efficient homepage. For this approach you would use SSD (compartmentalization and retro-engineering) and apply the principles of Pillar 1 (Creating a high-converting, effective website) to identify your necessary components. For the sake of succinctness, the factors in pillar 1 include the following components:

1. DESIGN/AESTHETICS = First Impressions
2. MOBILE COMPATIBILITY = Accessibility & SEO
3. FUNCTIONALITY = UX & UI Design
4. ENGAGEMENT = UX Design & Content
5. CONVERSION = Calls to Action & Fulfilment Mechanics
6. ANALYTICS = Analysis & Adaption

So, if the end goal is for the visitor to book a consultation (point 5 above) with your service-based business, THAT is your main objective and therefore what your CTA (*Call to Action) needs to speak to. You then attend to each of the points above that form an 'effective' website or web page and ensure each is in place in your new page before launching. 

1. Conversion - "Book Consultation"
2. Layout and Publish the page on your site, with all 'geared-for-conversion' content (engagement).
3. Add facility to book consultation (e.g. contact form, questionnaire, instant chat facility) (functionality)
4. Engagement (Create & add content) - e.g. sales video, social proof (testimonials), results in advance (e.g. give them free training), CTA (e.g. “Book Your Free Consultation Now”), copy (written text)
5. Functionality - User finds where they need to go easily and without friction (e.g. simple menu choices = good UI), other CTA’s to have them see the content they need to see in order to make a decision.
6. Design Aesthetic - Nice, clean page aesthetic, uncluttered, concise/engaging content layout. Sketch layout blocks of page
7. Design content (write Video script, sales copy, contact past clients for testimonials)
8. Define Outcome (e.g. booking a consultation).

What do we do to create our systematic action list? FLIP IT, top to toe.

This style of reverse engineering is fundamental to the principle of Strategic Systematic Deployment and when used with my Pillars of Online Marketing, will govern your every move in online marketing and ensure success across the board. It also allows you to be able to compartmentalize components within the sequence, as I've shown. 

Let's say you already have a website setup and just need to introduce a new offer as your CTA. As an example, instead of “Book Consultation” perhaps your new focus for right now is to sell your new online course (alternatively, insert service-based of physical product here).

Well, you may have points 5, 6 and 8 already set and congruent to your new CTA. In that instance all you have to focus on is points 1-4 (eliciting the conversion and reverse engineering from this point so that the content is relevant and equally congruent with the new objective).

That hopefully shows the endless application of the principle of SSD and how, like I mentioned above, it doesn't matter where you are in the process or how many components you need to create/action to get your strategy launched; you simply create your desired outcome, identify the elements required to facilitate it and create/adjust your action point list accordingly, seeking help where needed along the way.

That is a simplistic view of course; it’s unlikely you’d be replacing your entire consulting business CTA with one for a course; rather you’d intertwine the two offerings into your website so each had its’ own sales page. For simplicities sake, in this example I just kept the two entirely at odds because, once you get a grasp of the fundamentals of the SSD appraoch, it will be that much easier to create your own strategies and run with it. 

SIMPLICITY 

Simplicity is key in online marketing, at least in the goal-setting and compartmentalization elements of online marketing, and therefore also with SSD. As you may know, things can get complex (most often through your choice for it to be so) when setting automation within platforms or when designing more intricate sequencing or elements like funnel systems, email sequences and up-sells or cross-sells in your e-Commerce website because you can start to add in contingencies for certain behaviors (e.g, those who sign up, those who sign up and purchase, those who sign up but don’t purchase and so on - each could get a different sequence of events presented to them). 

As with all learning, it’s best to start in baby-steps to get your foundation right; once you are comfortable with that foundation it makes it that much easier to branch out in future and develop systems and strategies yourself, which will actually work at all stages. If you get too complex too quickly you’ll find that systems will break, sequencing will fail and worst of all, this will create a confusing and friction-filled process for your prospects online. So yes, keep it simple to start and run some test setups.

STRATEGIC INJECTION 

Learning your way around a full-fledged online marketing strategy is understandably daunting at first - where do you start? Maybe you are a new employee with a business and have been tasked with polishing an existing set of marketing assets, online. What if something is in place and operating; do you scrap it and start again or inject a fresh approach at point a,b,c along the way?

The beauty of SSD as an approach is that, as shown above, it tempers confusion by allowing you to compartmentalize at each and every step, so yes you can equally feel at home creating a strategy from day and point one, or simply refining an existing strategy by injecting a new strategy (or platform) at any phase along the way.

IN A NUTSHELL

For the sake of brevity, I hope this has provided a suitable overview of my system of Strategic Systematic Deployment. Of course, I train these principles in much more depth, discussion and examples and with coaching/support in my online course, Total Online Blueprint, but the system is, as I mentioned, about the approach and action-point system you should and can create and apply to your online marketing at all phases, stages and levels. 

Compare this to the haphazard or naive approach most businesses apply to their online marketing e.g. either ignoring the essential pillars, missing the sequencing of same, not correcting their deficiencies (e.g. lack of skill at copywriting like I showed as an example above) and so on, and you can hopefully see how having this foundation in place will serve you much better in creating strategies and sequences that actually work. You'll save hundreds of hours (and therefore countless $'s), expedite your learning curve in online marketing by using SSD, but more importantly, it'll serve you forever as a deployable strategy and you'll avoid the huge and insurmountable mistakes most businesses and online marketers make day in day out.

With Best Wishes,

Alex Fleck

Online Marketing Specialist, Coach & Author and Founder of Zenith Online Marketing LLC