CRUSHING YOUR SEARCH CAMPAIGNS
The Ultimate Guide: Crushing Your Search Engine Marketing Campaigns
Search engine marketing targets the customer’s intent of either buying now or researching future purchases. Hence, this term of intent marketing is often used when describing search engine marketing, where the chances of conversion are high due to its ability to solve a customer’s problem.
By understanding this, we can see the importance of search engine marketing, as it is now the primary method customers are using to find the best option for their search queries. By not being present when your potential customers are searching, your business will lose out to your competitors.
Benefits of Search Engine Marketing
Intent Marketing
Search Engine Marketing allows you to meet your customers in the digital arena when they are actively looking for your products and services. In another expression, you’re reaching people at exactly the moment they are looking for an answer or solution. This is called targeting “Lower Hanging Fruits,” where conversion is easy to achieve just by being present.
Visibility and Speed
Businesses that are looking to achieve high revenue in a short amount of time will benefit from Search Engine Marketing, where potential customers are ready to purchase if you meet their expectations.
Measurable
ROI is one of the main concerns for business owners, who want to know: if I spend X amount of ringgit, how much revenue can I achieve? With search campaigns, you can set how you want to convert a customer, whether by actual online purchase or through an inquiry system where your sales team needs to consult their needs directly. Ultimately, this is the perfect method for business owners, as they can measure actual ROI from their search campaigns.
Targeted
Search Engine Marketing allows for a keyword bidding strategy where business owners or marketers can specifically bid for a certain keyword that best represents their brand, product, or service and dominate that keyword to ensure that any potential customers who search that keyword find your business first. Nowadays, being first or at the top of the page results in the highest clicks and conversions.
To make it easier to dominate your competitors in search engine marketing, there are some AI tools on the market that are designed to provide a competitive edge for individuals who are not familiar with or want to improve their search campaigns. Examples are:
领英推荐
This is an online tool marketers use for SEM, including everything from conducting keyword research to traffic analytics and ad analysis. You will be able to research the top keywords and see which ones are ranking highest and which ones are hardest to rank for.
Since most advertisers are likely aiming for their ads to appear on Google, the Google Ads Keyword Planner is a helpful tool for keyword research. The tool will also suggest bid amounts for specific keywords to help you come up with a budget. Plus, you’ll be able to create an advertising plan and launch your campaign all through this tool.
This is a free and helpful tool to use when starting your research. You’ll be able to see how popular a specific term is on Google over time (since 2004), limit your search to a particular country, and find related queries based on the words you are researching, which helps with brainstorming ideas for your ad.
To conclude this article, Search Engine Marketing is the best way to drive high revenue for your business and allows you to track ROI on your campaigns. Implementing a good strategy with the assistance of AI tools or engaging an experienced search marketing specialist will make your life easier and will ensure the success of your business.
Contact 3thirds Inc to have a free consultation with our Search Marketing experts.
Email: [email protected]
Call: +603-7800 9083
Web: www.3thirds.my