Crushing on New Content

February marks the season of love and there’s nothing we love more than sharing new content with our favorite people!?

Put on your rose-colored glasses and get ready to treat yourself to some swoon-worthy content!?

True love awaits, let’s get started:

This Week’s Must Read: Sales and Marketing leaders agree. Doing more with less is their top challenge in 2023

With the current state of the economy, it is no surprise that 2023 is the year of doing more with less. However, that comes with its own set of challenges that marketing and sales leaders have to work around in order to reach their goals.

But when you have the right tools on your side anything is possible. Head of GTM Thought Leadership, Chirs Moody took some time in this blog to share how ABM can help ease some of the stresses associated with “doing more with less”.

Our Podcast Pick: Streaming into the Future

Here at Demandbase, we like to think we know a thing or two about streaming, which is why we were so thrilled to have Roku’s Head of Ad Marketing, Jordan Rost, as a guest on the Sunny Side Up Podcast!?

He sat down with host Ryan Schimmel to discuss how streaming is transforming the way viewers consume media and what that means for marketers.?

“Streaming presents a combination of great premium storytelling and precision measurement, making it an exciting frontier for marketers.” - Jordan Roast

This Week’s Must Watch: Social Selling: The Friendly Leader Method?

If you’re still spamming your prospects in 2023 you’re living in the dark ages. Take a step into the light and try out social selling instead, specifically the friendly leader method

In this DBTV exclusive Mandy McEwen, Founder and CEO of Mod Girl Marketing shares her insights on the art of building genuine connections. Watch the video to learn more about her strategy.

Social Snapshot: Black History Month Employee Spotlight?

Throughout Black History Month we will be highlighting the Black voices within our organization and sharing what this month means to them.?

To kick us off we heard from Tia Coke, Compliance & Risk Manager:

"Black History Month means so many things to me. It's a time to recognize and honor those who paved the way for me; remembering how our past helped shape our present and celebrating our rich history. It also means highlighting the untold stories of trailblazers in the Black Community, who, despite incredibly difficult circumstances, served an inspiring purpose through their skills, talents, and courage.

May this month of reflection inspire and encourage others to make even greater volumes of contributions to our society and community as a whole.

Happy Black History Month!!"

Keep an eye out for more employee spotlights and Black History Month resources on our social channels.

Black History Month Resources:

Learn

Celebrate

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Week End Wind Down:

That’s a wrap!?

As always thank you for joining us for this week’s edition of the Week End Wrap Up!?

We hope all this new content doesn’t leave you crushing too hard! If you’re feeling a little lovesick for more, check out our content hub, DB Central, for all your Smarter GTM needs.?

We’ll see you next week!?