? Crush Your Marketing Goals: Insights & Strategies

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This issue explores the future of marketing with AI on Facebook, building trust for Medicaid in diverse communities, and the battleground shift between TikTok and Google. Dive in for insights and success stories!

?? Meta's AI Revolution: From Targeted Ads to Personalized Experiences

Meta, a social media giant with billions of users, is at the forefront of artificial intelligence (AI) development. This technology is fundamentally changing how Meta operates, impacting everything from content moderation to the way marketers share new products with you. At Coegi, we stay on top of these advancements to ensure our clients leverage Meta's AI capabilities effectively.

Check out our LinkedIn article to see how AI can power your marketing experience, combining personalization and efficiency to achieve powerful business results.

?? Incorporating Innovation Into Our?Clients' Work

At Coegi, we go beyond just brainstorming new ideas. ?We believe innovation is about both creating fresh concepts and effectively implementing them. Our approach combines "out-of-the-box" thinking with a "subtractive mindset" to ensure efficient, results-oriented solutions, helping global brands achieve their business goals.

To streamline our focus and maximize our impact, we’re honing in on four key areas:

• Investing in emerging technologies: Staying at the forefront of technological advancements to ensure our solutions remain innovative and relevant for our clients.
• Fostering continuous learning: Creating opportunities for our team to grow their skills and knowledge, keeping us agile and informed.
• Building strategic partnerships: Collaborating with a diverse range of agency and publisher partners to expand our perspectives and capabilities.
• Exploring sustainability: Integrating eco-friendly practices into our projects, aligning with our commitment to making a positive impact on the world.

?? Building Trust and Awareness for Medicaid Options within Multicultural Communities

By combining precise audience targeting, culturally relevant messaging, and an omni-channel approach, Coegi achieved a significant increase in both awareness and trust among Hispanic and African American communities regarding their Medicaid options.?

???? AI for CX: Empowering Financial Brand Marketers

Check out this video featuring Coegi Group Account Director, Maggie Gotszling, as she deep dives the ways financial institutions can leverage AI to personalize customer journey, including:

• Why AI is a powerful tool for financial institutions
• How financial marketers can help facilitate the AI customer experience and?
• The power of marketing to connect touch points, from financial advisors to consumers

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Overheard at Cannes: AI, Retail Media, Data Privacy, and More ??

“If the drinking game was called ‘AI,’ we’d all be passed out by noon,” said Tom Morrissy, chief growth officer at New York-based media agency Noble People.“ We can’t be on the sidelines.

Retail sales is the ultimate proof of advertising effectiveness, so we have a responsibility to be at Cannes,” Cara Pratt, senior vice president of Kroger Precision Marketing, told Marketing Brew.

“Winter is coming from a data privacy standpoint,” said Tracy-Ann Lim, chief media officer at JPMorgan Chase.

TikTok Comes for Google as It Quietly Rolls Out Image Search Capabilities in TikTok Shop

TikTok is testing a new feature that lets users find similar products through image search within TikTok Shop. This could challenge Google's dominance in search, particularly for shopping-related queries.? The feature is currently available in the US and Southeast Asia, allowing users to snap a picture of an item or upload an image to find similar products on TikTok Shop.

Dynamic Ad Insertion Isn’t the Silver Bullet for Advertising. Could It Get a Boost with AI? ?

Dynamic ad insertion (DAI) personalizes ads based on viewer data, but it hasn't quite lived up to its potential. While some experts believe AI can revolutionize DAI by offering superior targeting and ad performance,? others see limitations in the current linear TV environment. The future of DAI seems to lie in streaming services, where AI-powered ad insertion can create a more seamless and personalized viewing experience.

Did this week's edition spark new ideas? ??

Get in touch to see how Coegi can help.