Crush The Odds: Third Edition
We’re at the end of Q1, and 2024 has already been quite the year for sportsbooks.
From emerging regions to the increase in female bettors, many potential new audiences are on the rise.
This month we’re exploring the opportunities available to sports betting businesses, where they are, and how marketers can make the most of them. Let’s go ??
Your Google Ads goalkeeper
Here’s how TrafficGuard sends returning users to the bench, blocking clicks that won’t drive conversions from your campaigns and ensuring acquisition is as strong as possible.
The rise of female bettors
With the growth of women’s sports leagues and increased media coverage, women have become more invested in sports and more likely to place bets.
Here's how sportsbooks can turn this potential new audience into a team of loyal returning customers.
It's hotting up in LatAm
Sports betting has enjoyed an increase in popularity all over the globe in recent years, but the legal framework in many Central and South American countries has kept widespread growth largely at bay. Until now...
What can US sports betting marketers learn from the UK?
Since PASPA was repealed in May 2018 sports betting marketers across the US have been making waves in the growing industry.
Across the pond, UK marketers have had years of experience navigating the opportunities within the industry.
What can they learn from them?