Crush the Odds: Sixth Edition
Anticipation is running high: whether it’s the Euros in Germany, Wimbledon in the UK, or the Olympics in Paris, there’s something for everyone this year and the sports betting industry is gearing up for what should be a bumper few months.
In this edition of Crush the Odds, we examine the fraud risks facing the mobile betting industry as the market continues to boom, give you free insider access to our new eGuide on creating the winning strategy for blocking invalid clicks, and provide top tips on making a big score at the Euros.?
Blogs and ‘about us’ web pages are great, but we wanted to try a different approach to laying out our manifesto as the leaders in ad fraud prevention; as always, we lead where others can only follow.
Check out ‘Rap the Guard: In the Arena, the Stakes Run High’ below.
TG: the ad fraud prevention OG
Keep your profits in your pockets
At TrafficGuard, we like to say: ‘where the money goes, the fraud follows’ and nowhere is this truer than the mobile betting industry. Expected to be worth upwards of $170bn by 2032, it’s no surprise that reported fraud attempts were up 30% in the past year.
These are increasingly sophisticated and large-scale, so it’s vital that sportsbooks are proactive in monitoring and verifying traffic before it can do damage to their budgets.
Protect your profits: read more ?
Achieving your goals during Euro 2024
The last men’s Euro tournament saw European bookmakers take a staggering 15% of their annual deposits so this is one you don’t want to miss.
Our guide will help you take a joined up, strategic approach to acquisition: from making the best use of data to advanced click fraud protection, not only will it help you attract new customers, it’ll also give you the tactics to make sure that they keep coming back for more.
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Unlock your competitive edge
You don’t need us to tell you how tough the sports betting industry is for marketers: customer acquisition costs are high, ad budgets large, and legislation is complex and ever-changing, so competitive gains can be marginal.?
We’ll let you in on a secret, though - many sportsbooks are still unaware of the damaging impact invalid traffic can have on their campaigns, so taking action to prevent it can give you an instant advantage over the competition.
Our CEO Mathew Ratty gives you the inside track
Join the winning team
Give your ad campaigns the TrafficGuard Advantage with our latest eGuide. Strategies to ensure your budget is only directed to genuine users and clicks that have the potential to convert.
Real fans, real clicks: that’s the deal.