Crush the Odds: September 2024

Welcome to the latest Crush the Odds, September edition: have you got that familiar back-to-school feeling??

As a high-performance marketer you’re probably already looking at how you’ll hit those Q4 targets, and as a global leader in ad-fraud prevention technology, we’re looking at the best ways to support you in that aim.?

From helping you understand the changing industry landscape to sharing wisdom and insight from deep inside TrafficGuard HQ: consider this your complete guide to overachieving for the rest of the year.

Mobile betting: changing the game for fraudsters

Fast, convenient, and always-on: mobile has fast established itself as the go-to platform for the sports betting enthusiast, with the market expected to reach $189.5 billion by 2032

Predictably, now fraudsters want in on the action, employing sophisticated tactics to get their hands on your hard-earned. Don't let the fraudsters win - check out this must-read.

BV Group and TrafficGuard: an all-star lineup

What happens when you get the digital marketing savvy of BVGroup 's head of paid search, and the fraud-busting expertise of TrafficGuard’s COO in one room to talk tactics? Notebooks at the ready. Let's get reading.

Understand, reinvest, achieve more - then do it again?

The latest in our series of insights into our game-changing new customer dashboard focuses on our new bonus conversion widget.?

See the real financial impact of protecting and reinvesting your budget into only validated ad traffic.

Don’t let your customers eat your profits

Returning users - sounds positive, right? Not when they’re clicking on your PPC campaigns every time they need to re-login to your website they’re not. Our CMO Chad Kinlay outlines the strategies that’ll keep your customers coming back without them breaking the budget to do so. Check out the full blog right here.