Crush the Odds: October 2024

Welcome back to your monthly reminder that if you want to Crush the Odds, first you need to crush the threats facing your digital ad spend.?

As always, we’ve got everything the high-performing sportsbook needs to succeed, including the latest PPC marketing tactics, a guide to making strategic gains on your ROAS, and the latest on our tools for customer success.?

First up though, a word from our CEO…

Our commitment to results At TrafficGuard, our mission is simple: to ensure that every dollar you spend on digital ads reaches genuine users, to drive real results, and deliver maximum ROI: it really is that straightforward.?

Vital tactics for the savvy sportsbook

Did you know invalid traffic doesn't just waste your budget? It also skews vital marketing KPIs for sportsbooks.

When invalid traffic floods your reports, your campaign performance appears better than it actually is. While it may seem like your campaigns are performing well, the reality is you're losing money to non-genuine traffic that skews your data and undermines your true results.

As the market leader we know the true cost of ad fraud to sports betting PPC campaigns, and we’ve developed the tactics you need to fight back.?

Don't let the fraudsters win - check out this must-read.

Don’t get left on the bench?

With the launch of our new customer dashboard, we’re certain we’ve got the right tools to start safeguarding your ad spend and seeing optimised results from your digital campaigns.

The question is, do you?

Let's get reading.

Crushing the odds the TrafficGuard way?

Sports betting is a sophisticated, data-driven industry, so you don’t need us to remind you of the importance of accurately tracking your ROI.?

What you might need us to remind you of though, is the negative impact that invalid traffic can have on your campaign data. What you definitely will need, is a strategy to ensure you don’t lose out because of it. You’re welcome:?

This is one you won't want to miss!