Crush the Odds: November 2024
The end of 2024 is in sight, and for most marketers, it’s now a race against the clock to achieve those targets before year-end. We know that every dollar counts when it comes to the bottom line, so as always we’re here to offer our services and help you to maximise your ad budget while keeping the fake traffic and the fraudsters at bay.?
But before we dive into that, we’d like to take a moment to celebrate a win of our own...
TrafficGuard Tops the Table
We will need a bigger trophy cabinet: TrafficGuard has just been recognised as a Fall 2024 category leader by SourceForge.
What does this mean? Only that our product has been selected as best-in-class from over 90,000 products on SourceForge . Thank you to our happy customers - we couldn’t do it without you!
Keeping Your Spend Low and Your Traffic High
High-profile sporting events can cause your PPC traffic to surge - great news on the face of it, until you realise that invalid clicks are causing your budgets to dry up faster than you can say ‘Grand Prix’.?
With a bit of forward planning (and some help from TrafficGuard) you can be sure your budget is only going towards real users, leaving you free to reap the rewards:?
When Loyalty Comes at a Price
Returning users are a sign of loyalty to your brand, but the impact of this traffic on your ad budgets may shock you when you realise how often they’re using your PPC placements to navigate to your site.?
领英推荐
The solution? Right here...?
You Don’t Have to Take Our Word For It?
TrafficGuard's sophisticated tool detected over 43% of invalid traffic in our PPC funnel. This was significantly higher than other rival companies that we spoke to.” Joe Tobin - Head of PPC, SEO & ASO, William Hill
We’re the undisputed market leader in the sports betting and iGaming sector: find out what we could do for you:
Protecting Your Brand
There’s no question that AI-driven platforms like Google’s P-Max offer increased efficiency for marketers… but at a price. Not having control or transparency over your placements means your ads could be shown to irrelevant audiences, or worse, inappropriate ones; eroding trust in your brand and wasting your budget.
Our CMO Chad Kinlay spoke to NewDigitalAge about how marketers can enjoy all the benefits of AI while mitigating the risks: