Crush The Odds: August 2024
How was it for you? The Olympics are the third most popular event for betting worldwide - behind only the Superbowl and the World Cup, so while the final betting totals for Paris 2024 aren’t in yet, we’d wager that it was a record breaker for sportsbooks.?
That’s not to say you’ve all had an easy ride; as you’ll see below, the competition to attract and retain new users is fierce, and that’s even before you’ve factored in the threat to ad campaigns from bots and malicious traffic…
Bots, malicious traffic and malware: the triple threat to your bottom line
As customer acquisition strategies in sports betting become increasingly sophisticated—and costly—the tactics required to prevent these strategies from being exploited by equally advanced fraudsters must evolve in tandem. While many marketers are aware of bots targeting bonuses, the reality is that the threats extend far beyond that.
Understanding the full spectrum of threats you're facing is a vital first step in mitigating them and ensuring you don’t become just another statistic.
Time to cut the CAC?
TrafficGuard COO Matt Sutton recently joined a panel alongside Ilex Content Strategies’ Matthew Whalley , and Kevin Lloyd of BV Group - owner of multiple iGaming brands including BetVictor - to discuss the best strategies to drive down the cost of customer acquisition, and to combat the threats to your marketing campaign budgets: watch the webinar below.
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Dollars and sense?
As of early 2024, 38 US States plus the District of Columbia and Puerto Rico have legalised some form of sports betting. It’s expected to contribute $22.4 billion to US gross domestic product - in case you were in any doubt about the sheer scale of the opportunities in the market.?
Our industry trend analysis puts you in pole position to take full advantage:
A ringer on your team?
As we’ve already outlined, non-human traffic is the scourge of digital ad campaigns. Not only does it cost you money, it also skews your results, making it harder to understand where to direct your resources.?
Luckily, we know a thing or two about dealing with it. So Techfolio asked our CEO, Mathew Ratty to drop some wisdom for its readers which, frankly, is just too good not to share with you:
We don’t just talk a good game Last month we introduced you to our new customer dashboard. This time we’re taking a deeper dive into one of its key features: the invalid traffic threats widget, our answer to the bots and invalid traffic we’re always warning you about. Just in case you thought we were all talk and no action...?