Crush It Everyday Like It’s Black Friday With Our Welcome Flow Strategy

Hey Budai Nation,

Happy Black Friday!?

Now I know it’s bad faith for any business to show up online empty-handed on Black Friday, so I’m sharing my agency’s special Welcome Flow strategy with you today.?

Did you know that up to 75% of your website visitors would like to hear from you again and know more about your products??

A welcome flow is designed to do exactly that!?

Here’s another interesting fact: Welcome flows are the first thing your new subscribers will see, and they’re the highest-converting email flows!?

I recently released a YouTube video discussing everything you need to know to create your first high-converting Welcome Flow using Klaviyo.?

And that’s not all; I’ll also share with you the secret to attracting more sign-ups.?

Your welcome flow will help you convert your new subscribers, but your pop-up and sign-up offer are what will reel your new subscribers in.?

Pro Tip: Send your new subscribers free samples along with a discount to sweeten the pot!?

You can also consider sharing a gift card instead of a discount code.?

Now coming back to welcome flows! Here are five tips you should keep in mind when creating your Welcome Flow:

?Keep your flow simple: At Budai Media, we send a standard set of 3 emails.?

?Incentivize your audience: Provide a gift voucher or discount code to push your new subscribers to shop from your store.

?Time your emails well: Send the first email immediately, followed by the second email the next day, and the final one 12 hours after that.

?Test your subject lines by running an A/B test: You can run tests to see what kind of subject lines perform best for your brand. For example, you can test for long vs. short copy, using an emoji in the subject line vs. not, or phrasing your subject line as a question vs. a statement.?

I always advise e-commerce entrepreneurs to run A/B tests on their flows and other emails that run all year round to find out what their audience likes. This data is instrumental when topical days like Black Friday roll around because you already know what’s best for your brand.?

? Include 2 CTA’s in your emails: We always include two CTA’s in our emails. One at the beginning of the email, followed by a second one a few lines before the email ends.?

Click here to watch the video.?

There’s a lot more that goes into creating the perfect welcome flow. Watch my video for a detailed tutorial. Feel free to contact me if you have any questions about welcome flows.?

I’ll see you again next week with some more killer e-commerce retention tips.?

Thanks for reading.