Crumbl Cookies: The Sweet Success Story! ????
10 Shocking Reasons Why Crumbl Cookies is Taking Over! ??
The Sweet Rise of Crumbl Cookies ???? If you haven’t heard of Crumbl Cookies yet, get ready! This cookie company has taken the world by storm since its humble beginnings in 2017. Founded by two cousins, Jason McGowan and Sawyer Hemsley, Crumbl Cookies has expanded to nearly 1,000 locations across all 50 states and even opened its first international location in Canada. Let’s dive into the top reasons behind Crumbl’s rapid rise and why it might be expanding near you soon.
1. A Wholesome Family Business ?? Crumbl Cookies prides itself on being a privately-owned family business. Founders Jason McGowan and Sawyer Hemsley have maintained control of the company, focusing on building a brand that brings friends and family together. With 23,000 employees and a mission to spread joy through cookies, Crumbl’s wholesome image resonates with customers.
2. Strategic and Rapid Expansion ?? Crumbl’s growth strategy has been aggressive yet strategic. With ambitious goals, they aimed for 300 outlets by the end of 2021 and 600-750 by the following year. Remarkably, they achieved these targets, and their network continues to grow. They’re now on the path to becoming a global brand, with sales averaging around $1.8 million per location.
3. Unique Franchise Model ?? Unlike many franchises, Crumbl doesn’t advertise its franchising program. Instead, they attract franchisees who have a genuine connection with the brand. This careful selection ensures that franchise owners are dedicated and aligned with Crumbl’s values. Their website clearly states, "This isn’t a side hustle," emphasizing the commitment needed.
4. Quality You Can See and Taste ?? Crumbl boasts high-quality cookies made from scratch using premium ingredients. Their open kitchen layout allows customers to see the baking process, enhancing the quality experience. The focus on freshness and quality is evident in every bite, making each cookie a delightful treat.
5. Innovative Rotating Menu ???? Crumbl’s rotating menu is a game-changer. With over 200 unique flavors, they offer a different lineup every week, ensuring there’s always something new and exciting. The staple chocolate chip cookie is always available, but the rest of the flavors change, creating anticipation and excitement among customers.
6. Savvy Use of Technology ???? Leveraging technology, Crumbl has made ordering seamless through their app and in-store kiosks. Jason McGowan’s background in app development has kept Crumbl at the forefront of tech innovation in the food industry. This ease of access has contributed significantly to their rapid growth.
7. Social Media Mastery ???? Crumbl has expertly harnessed the power of social media, particularly TikTok. Their engaging content, including weekly flavor announcements and mouth-watering cookie shots, has garnered millions of followers. This organic promotion drives massive traffic to their stores, creating a loyal and enthusiastic customer base.
8. Minimal Competition ?? Crumbl has carved out a niche in the dessert market with minimal direct competition. While there are plenty of ice cream and donut chains, no other cookie brand has scaled to Crumbl’s level. This unique position has allowed them to dominate the market and become synonymous with freshly baked cookies.
9. Community and Togetherness ???? Crumbl’s brand emphasizes bringing people together. From large cookies perfect for sharing to their special cookie cutter that divides cookies into four parts, every detail promotes togetherness. This community-focused approach has endeared them to customers who often buy cookies for special events and celebrations.
10. Smart Health Positioning ???? Despite being indulgent, Crumbl’s clear labeling of calorie content and portion sizes has helped manage customer expectations. While there’s some controversy over the high-calorie count, the brand encourages moderation and sharing, aligning with their wholesome image.