Crucial Marketing KPIs Your Team Needs to Track in 2024
Hey folks, how are we feeling??
Hard to believe it’s already May. Thankfully, it’s not too late to update your 2024 goals, especially if they don’t include THESE marketing KPIs ??
We’ve got other great tactical content for your viewing pleasure, so keep scrolling…
Crucial Marketing KPIs Your Team Needs to Track in 2024
Every marketer has a big responsibility: Find new prospects, personalize messaging, and ultimately, align with sales to grow the business.?
However, to grow you need to know what’s working and what isn’t. Quantifying the success of any marketing campaign can be difficult without a point of reference. That’s why key performance indicators (KPIs) matter.
We surveyed a dozen experts in all aspects of B2B marketing, from branding and social media through events, display advertising, and webinars, to compile this comprehensive list of essential marketing KPIs. Use them as your guide to align your team, overhaul your approach, and reach — or even surpass — your marketing goals.?
What Are the Most Important Marketing KPIs?
Most B2B marketing campaigns are driving to a similar set of funnel metrics that show how they’re helping the business grow revenue. These will differ based on the business model of a company, but in a B2B SaaS business with a sales team, marketers will typically track these KPIs:
In this guide, we’ve broken down channel metrics into KPIs that show how one specific part of the marketing machine works and how they align to funnel and revenue metrics, with specific discussions about how each channel influences your core business KPIs.
12 Tips for Selling to the C-Suite: What Top Sellers and Execs Say
C-suite executives have the power to close deals, drive revenue — even alter the trajectories of entire businesses. Connecting with these leaders and winning their trust is a valuable skill to develop.
But how should frontline sales professionals approach selling to the C-suite? We called on ZoomInfo’s top sales people — including our founder and CEO Henry Schuck — to bring you this insider’s guide for selling to the C-suite.?
We cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline salespeople and executive buying committees, all backed up with proven insights and experience.
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Tip #1: Make Your CTA Easy for Executives
Want 30 minutes of a CEO’s time to pitch or demo your product? There isn’t a seller alive who would turn that down that chance. But Schuck says salespeople should be careful what they wish for.
Rather than going in cold with a hard pitch for a demo, salespeople should instead focus on demonstrating a keen understanding of the problems facing that business. They should make it clear how they can help, and make it as easy as possible for CEOs to refer them to the correct person to continue the sale.
Watch Schuck’s explanation here, and find the other 11 tactical tips in this blog.
AI in Sales: How Generative AI is Transforming Go-to-Market
It’s taken less than two years for generative AI to shake up industries and challenge the way we think about the future of education, law, politics, art, and much more.?
How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next 5–10 years. If you’re not at least testing AI solutions in your go-to-market motions, you’re already behind.?
ZoomInfo has incorporated generative AI technologies across their products — with more AI advancements coming in the very near future — to help customers unlock deeper insights, engage customers more effectively, and win faster.?
Here’s how AI is affecting sales today, and how we see it widening the gap between winners and runners-up in the years to come.
Use Cases of Generative AI in Sales
Although generative AI has captured the public imagination with its ability to produce readable content, and even artwork based on simple prompts, most of the use cases of generative AI in sales are far more mundane — but no less effective.
Frontline GTM teams are using generative AI in:
Use Cases of AI for Sales Operations
AI in all its forms — from generative AI to more traditional systems — is giving sales operations specialists and their revenue teams a major advantage in the market.?
But a must-have for AI in SalesOps? Clean, consistent, high-quality data. Some of the top use cases for data modeling with AI include:
Learn how to leverage AI for sales prospecting insights, what sales leaders think about genAI adoption, and more in this article.
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