Crowdsourcing vs. Tactical Field Marketing Techniques

What are the differences between these two impactful marketing strategies?

Crowdsourcing is a process where a company outsources tasks to a large group of people. This involves the distribution of work to a mass crowd on our SmartSpotter network, usually in the form of an open call to our trained Spotters. This approach is often used when a company needs to complete a large project quickly and efficiently, as it allows for the pooling of resources and expertise from a sizable network of individuals.?

Tactical field marketing is a marketing strategy that involves targeted, localised approach to promote a product or service. This approach involves the use of trained staff to execute marketing initiatives, such as events, product demonstrations, auditing, and in-store promotions. This type of field marketing is generally used for smaller, more specific campaigns, as it allows for a more personal touch and a direct interaction with the customer/retailer. The tactical staff are trained staff who work with us regularly on various projects and understand both our marketing objectives, client objectives and their local market.

While crowdsourcing and tactical field marketing both have their benefits, it's important to understand the key differences between the two strategies to find the solution that best suits your needs. Crowdsourcing is ideal for large projects and a quick distribution of tasks, while tactical field marketing is better suited for targeted, local marketing efforts.?

Please get in touch with us for further information about SmartSpotter, our first class, easy to use crowdsourcing platform and the wider REL network for market leading Field Marketing solutions, including our On Demand division and Data Analytics team.?[email protected]?or 0118 927 1000.