Crowds, Collaboration & Creative Solutions
In the February issue of the Culture Insight & Innovation Update, we share our recap on 2023's top audience moments, data on the creative economy, 8 key trends about climate action in the arts, attendance insights from the leaders of our biggest festivals right now, marketing guidance on simplicity, the top visitor attraction trends for 2024 and the Dance Sector Uplift report. Enjoy!
A message from our Managing Director, Tandi Palmer Williams :
Welcome to this month's update, bringing you some geeky treats from around the world.
We started our year by looking back at the audience highlights of 2023.
Already in 2024, the story continues to unfold. Our biggest cities are abuzz with Taylor Swift fever, and we had a good giggle at this list of 11?things Taylor and her team should experience in Sydney.
News out of the RBA this week had glimmers of hope, but mortgage holders aren’t expecting any relief until later in the year, and even then, it’s not going to make a big difference on disposable incomes for a while yet.
It’s likely that we’ll see financial barriers persist, and if you’re wondering what that means for different?audience segments?or geographic areas, we have you covered.
We’d love to know what stood out from your year —?and how you’re feeling about 2024. Hit reply and let me know?
Take care out there,
Tandi
From stadium gigs to screen-time: Looking back at the top audience moments of 2023
As 2023 was nearing its close, our team got chatting about the top audience moments of the year — and what we learned along the way.
It seems obvious but it’s actually pretty special: many of us have loved being in crowds again. After the awkwardness and isolation of the pandemic, 2023 was about having that collective experience: the feeling of being 100% in the moment alongside thousands of other people.
In this article, we take a look back at a year marked by sell-out stadium performances, shock cancellations, packed movie theatres, and record-breaking festivals.
Geek News
Australia's creative economy
The 2021 Census tells us that the creative economy provided employment to 714,632 people in Australia, growing at a rate more than 50% higher than the rest of the workforce. Read Creative Australia 's briefing papers for more creative employment insights from the Census, and explore the interactive dashboards for a customised search through the data.?
领英推荐
Climate action in the arts
英国伦敦艺术大学 and the 英国文化协会 have produced scoping research that highlights 8 key trends from across the UK, responding to climate action and sustainability in the arts. Download the report to learn about decarbonising the sector, long term mindsets, situated practice, creative sense-making and more.
How are festivals breaking records right now?
Cost of living surges have resulted in cancellations for numerous festivals around the country. Yet, some of our larger arts festivals are achieving record turnouts and box office highs. Read this ArtsHub article to hear from the leaders of these prominent players and their insights into ticketing and attendance right now.
The Empathy Gap & How to Bridge it
益普索 and Effie UK have produced a research report around the global trend of the increasing desire for simplicity and meaning, and how marketers can demonstrate empathy in this way for audiences. Head to page 14 for a range of case studies demonstrating how campaigns have maximised their effectiveness without overcomplicating things.
Top 13 trends to watch in the visitor attractions industry
blooloop predicts some of 2024's top attraction trends in this article, spanning from recreational fear to ARTainment. Read about the visitor's desire to be immersed and play an active role in elaborate environments or gamified experiences, as well as the focus on ethical attractions through eco-friendly experiences, accessibility and animal welfare.
Dance Sector Uplift
In 2023, Arts Northern Rivers commissioned us to assist with a Dance Sector Uplift project to regenerate the dance sector after the 2022 flood and storm events in Northern Rivers NSW and southern QLD. Read the report?to learn how independent artists can realise their creative potential while working collectively within the community.
Updates from the team
A big congratulations to the Songmakers team ( APRA AMCOS ), on securing $2m investment from the Victorian Government. If you’re wondering what’s so special about this program, check out the stats from our evaluation report on their school holiday program from 2023.
We’ve been going deep into regional arts and sector development lately, and it was great to see the Dance Sector Uplift report published in November ( Arts Northern Rivers ). If you’re interested in the vibrancy and sustainability of regional arts careers, I encourage you to give that one a read.
Our team was lucky enough to come together on Bundjalung country in December, for 3 days of connection, reflection and planning. Check out the highlights on Instagram. I also dropped in to Morwenna Collett, CF GAICD ’s team retreat for some big thinking about access and inclusion.
Subscribe to the Culture Insight & Innovation Update to get the newsletter straight to your inbox!