Crowdfunding: Power to the People

Crowdfunding is nothing new, and even though the last decade has certainly popularised the term, some of the most significant projects in the world have been part of crowdfunding campaigns. Ever heard of the statue of liberty??

In recent years, however, businesses have been looking at crowdfunding in a whole new light.?Companies like Kickstarter and Indiegogo have opened the doors to a new world of potential as it’s no longer just a funding goal that's in the works. Nowadays, crowdfunding is being used in a number of creative ways to fund, grow and learn. Azqira is utilising blockchain technology to take crowdfunding to the next level. With the use of fractional ownership, Azqira is able to bring crowdfunding into the real estate space without mountains of red tape and paperwork. But there are a few other ways where a difference is being made too.?

?? Changing the demographic

What’s the first thing that comes to mind when you think of a business investor? Scrooge McDuck swimming in his vault of gold? Or some suits on Wall Street? Traditionally you would most likely be right, but the emergence of crowdfunding as a popular form of fundraising has changed the narrative entirely. Now almost anyone can be an investor in large projects with global impact.?

?? Building a community

More recently, crowdfunded businesses have seen the incredible value that their community of investors hold. Through large crowdfunding campaigns, people are not just supporters but actually a part of something. The feeling of being part of a connected community brings a multitude of different advantages to businesses, from constructive feedback to having endless ambassadors for your brand.?

?? Diversifying risk and opening the doors

Don’t want to have all of your eggs in one basket? Crowdfunding has also created a platform for businesses and their communities to diversify risk. Because of the capabilities of blockchain, now dividing funding and investments into small fractions is possible. So whether you want just a small piece or the whole thing is entirely up to you. In turn, this also means that the doors are being opened for a larger audience to get involved.

?? Creating shared ownership

The combination of crowdfunding and fractional ownership creates a foundation for something special. Shared ownership has been growing in popularity over the past few years and poses enormous potential for both businesses and people in everyday life. There’s now the possibility to gain access to ownership like never before. Shared ownership through crowdfunding initiatives creates an environment that is open and accessible, truly putting the power in the hands of the people.