Crossroads is Official Beer of Singapore Rugby Union
Crossroads Brewing Co. Announces Official Sponsorship of Singapore Rugby Union --- Award-winning Singapore craft beers to be served at Singapore Rugby Union events
SINGAPORE—Mar. 12, 2018—Today, Crossroads Brewing Company, the Singapore-based “gypsy” craft brewery that launched in 2016, proudly announces an exclusive partnership with the Singapore Rugby Union that will see its range of award-winning craft beers served at all men’s and women’s matches across the Lion City.
“Speaking as a Singapore rugby enthusiast, activist, and part-time player myself, I’m very excited to work with the incredibly dedicated team leading the Singapore Rugby Union,” says Jim Kellett, founder of Crossroads Brewing Co. “This is a great opportunity for our brewery to get actively involved with the rugby community, and I’m honoured to share our refreshing, easy-drinking craft beers with Singapore’s diehard rugby fans.”
Crossroads Brewing Co. does not yet operate its own brewery. Instead, working as what’s sometimes called a “gypsy brewer,” they brew at host craft breweries in Singapore, Hong Kong and Cambodia, then ship the freshly packaged beers back for distribution around Singapore. Crossroads Brewing Co. recently earned a gold medal at the 2018 World Beer Championships for its Craft Lager, as well as a bronze medal at the same competition. It previously won a silver medal at the 2017 Asia Beer Awards for its Endless Summer Ale.
Addressing the partnership on behalf of the Singapore Rugby Union, Business Manager Douglas Danapal says that the Crossroads Brewing Co. is an ideal partner. “We like to work with companies that are just as passionate about what they do and our sport as we are about this great game, and it’s even better to have ‘one of our own’ joining us as a sponsor,” says Danapal. “I certainly think our fans and members will welcome the chance to enjoy locally brewed craft beers as they watch our players on the field.”
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About Crossroads Brewing Company: Canadian expat Jim Kellett launched Crossroads Brewing Co. (crossroadsbrewing.sg) in April 2016 when he served the brewery’s Endless Summer Ale to celebrate the Singapore Rugby Sevens tournament. Today the award-winning craft brewery’s range of small-batch beers is distributed at more than 50 bars, restaurants, and hotels across Singapore.
About Singapore Rugby Union: Founded in 1966, the Singapore Rugby Union (singaporerugby.com) supports local rugby initiatives, leagues, and events for men and women across age groups, from youth development and Singapore’s national teams to the annual HSBC Sevens World Series.
CONTACT:
Jim Kellett
Founder, Crossroads Brewing Company
Douglas Danapal
Business Manager, Singapore Rugby Union
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3 年Jim, thanks for sharing!
Two of my favourite things, Crossroads and rugby, maybe we can enjoy both on our next visit Jim.
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6 年Do you do it bottled yet jimmy? Now just need to qualify for rwc!
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6 年Nicely done Jim!
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6 年Please don’t forget the ICE!!! ??