Crossposting Content: A New Project

Following on from my recent post where I discussed using schema.org for Search Engine Optimisation (SEO), I wanted to stick with a similar theme, but a slightly different angle or topic. This time, we’ll be covering the topic of crossposting content.

What is Crossposting? It’s the idea that you’ll post your content in multiple locations (e.g. medium.com or dev.to) to broaden your reach. One of the main benefits is that these sites are a platform for many bloggers. So if you use the appropriate tags and titles, you may be able to draw in additional members to your audience. It’s not quite as easy as that though. If you post your content without appropriately linking back to your original content, you could be damaging yourself from an SEO perspective (e.g. is someone copying/plagiarizing content? What is the original source?). So let’s cover this in al little more detail.

Fortunately, it’s quite a simple fix. You can use a canonical tag, as explained over here on moz.com. Ultimately, it’s a tag to tell search engines which URL you want to appear to end-users when they retrieve their search results.

So, why is this important in the context of third party sites like medium or dev.to? Continue reading on my blog post at cloudwithchris.com to find out more.

Spoiler Alert: I have a new open source project that I'm working on to try and automate a solution to the problem.