Cross-Functional #158 of weekly news across Product, UX, Design and Dev
Weekly news across Product, UX, Design and Dev

Cross-Functional #158 of weekly news across Product, UX, Design and Dev

This Weekly Summary

Objective and Key Results (OKRs) have gained significant traction as a tool to set ambitious goals for teams, with key results typically measured by shifts in customer behaviour. While this approach is highly effective for teams that possess the autonomy to devise and implement solutions, it can be incredibly damaging for those without such control. The mismatch of high expectations without the corresponding authority can lead to burnout or indifference, both of which are terrible for the people involved and for team morale.

So before implementing OKRs across the board, it's crucial to ensure that each team has the authority to effect the necessary changes to achieve their objectives.

If you want to dive deeper, especially concerning OKRs in non-product teams, we have two articles on the subject in this week's newsletter.


The Bulletin Board

The design to developer workflow, particularly with AI integration, has become one of the most debated topics this year. This forum addresses the challenges and best practices to improve the collaboration between designers and developers.

Russ Drury , Senior Director of Customer Success at Zeplin , will lead the forum on "Streamlining the Design to Development Workflow" at EMEA 23 in less than 3 weeks. Attendees will gain valuable insights from this session, emphasising the benefits it brings to the industry. Ensure you have an in-person ticket to access this exclusive content.

Check out the EMEA Agenda


This Weeks Updates

Enabling the Team


Product Direction


Continuous Discovery


Continuous Design


Continuous Delivery


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Loving your recent work on OKR's Jeff Gothelf. In your article on setting OKR's for agencies or service businesses you gave an example of "Provide credible, monetizable brand growth services for busy executives by the end of 2024". Do you think the ultimate outcome of setting goals like these is the productising of services (e.g. like AWS converted the service of server maintenance into serverless APIs)? Or do you think they wouldn't lead companies in that direction?

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