Cross-Border Commerce: AFRICA

Engage Trade Africa 2024 is a strategic market access program designed to connect African exporters with international influencers that have the ability to help sellers create a self-sustaining process and plan to compete, particularly from the U.S. and other global markets. The event, held in Cape Town, South Africa, from September 16-19, 2024, aims to foster partnerships that drive sustainable economic growth in Africa.

Through pre-arranged meetings, workshops, and industry showcases, the program empowers African businesses to enhance their global competitiveness and expand into new markets, promoting economic development across the continent. The most beneficial attribute of the event is foster relationships that have mutual benefit and create synergy to foster growth.

1. Wesgro: As the official trade and investment agency for Cape Town and the Western Cape, Wesgro attracts international investments that bolster trade in sectors such as renewable energy, ICT, and agriculture. Wesgro has facilitated billions in investments, creating thousands of jobs, and continues to make the Western Cape a key hub for green economic growth.
2. Catalyze: Catalyze is a leading engagement agency, specialising in international trade events and B2B matchmaking; creating and facilitating opportunities for companies in key industries to connect across the globe.
3. USAID: Through its Africa Trade and Investment (ATI) Activity and the Prosper Africa initiative, USAID fosters trade and investment between the U.S. and African nations. This program aims to generate billions in trade and investment, create jobs, and improve business environments across Africa. It promotes private-sector engagement to accelerate economic growth on the continent(
4. Standard Bank: Africa's largest bank by assets, Standard Bank supports global trade by providing financial solutions to facilitate cross-border transactions, supply chain financing, and trade-related investments. It plays a pivotal role in the expansion of African businesses into global markets, helping to drive trade across sectors such as infrastructure, energy, and agriculture.
5. Infinity Blue North America: At the helm of Infinity Blue Marketplaces, my focus is on fostering seamless global trade and e-commerce expansion. We leverage strategic partnerships, like those with Walmart and Amazon, to create an inclusive, interconnected marketplace, serving over 35 countries and 50+ marketplaces. Our team's commitment to digital-first, omni-commerce growth is unwavering, as we work collaboratively to maximize ROI for our clients.

These organizations (and so many more) are contributing to the advancement of global trade through investment facilitation, trade finance, and business environment improvements in Africa and beyond.