CRO TRENDSETTERS
Why REO understands the importance of CRO for your business.
Imagine working hard and putting in a lot of consideration, time, and money to get your website onto the first page of Google, and then when you get there, you don’t generate any additional enquiries or sales… how incredibly frustrating - right?
CRO (conversion rate optimisation) allows you to prevent this from happening by optimising your site to ensure you convert your traffic into sales. Believe it or not, there is a serious shortage of people who have proof that they can grow businesses, but thanks to our team of experimental and intuitive experts at REO, many of our clients, followers, and team members have incredibly impressive success stories to share.?
CRO at REO
If you read our previous blog Who is REO, you will quickly discover that our eclectic bunch of brains provides you with 100% productivity as we are powerful in our field. Combining complex analytics, data, and in-depth UX research with the human empathy of interaction - communication, listening, and of course, understanding your business’s needs.
CRO takes creativity, hard work, and a whole lot of experimentation, but you know what they say: knowledge is power. So, before you can start your journey of conversion optimisation on your website, you’ll need to have an in-depth understanding of your customers. CRO allows us to test innovative ideas to gain a full understanding, without implementing new features straight into production.
In essence, the aim is to know who they are, how they interact with your business, and where the challenges lie. That’s when we step in.
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What we know is what we do
So as our team focuses on your business strategy and is here to take your customer journey away from what might prevent them from converting. ?Our reliable team can turn your website visitors into customers. The obvious reason is to improve your conversion rate, so you gain more customers without spending money on solutions that arguably just paint over the cracks such as PPC.
Whilst the number of visitors you convert into paying customers is arguably the most important conversion rate, there are micro-conversions you can be measuring too. These could be the number of email sign-ups you generate or the number of people who follow your brand’s social media accounts. And if it takes your new visitor more than three seconds to find your blog page or LinkedIn icon, then it’s not in the right place. If users are struggling to find what they’re looking for, then it’s not set up correctly. It’s that straightforward.
Remember from our previous blog - A complex job for us, but a simple outcome for you.
Let us join your journey
If you want to build a relationship with us and improve your business, or simply pick our brains to learn more about CRO and what we do, please contact Ashleigh, our Sales Development Representative for a friendly chat. And please feel free to follow us on LinkedIn for events, news, insights, and more!