A Customer Relationship Management (CRM) application is a software tool or platform that businesses use to manage their interactions and relationships with customers and potential customers. CRM applications are designed to help organizations streamline and improve various aspects of their customer interactions, sales processes, and marketing efforts.
Sales Team - The sales team is responsible for campaign management, leads management, Accounts management, Contacts management and opportunity management.
- Campaign- The Campaign module in a Sales CRM (Customer Relationship Management) application is a critical component that helps businesses plan, execute, and analyze marketing initiatives. This is a program of marketing to generate and collect the Lead information.
- Lead - This is a potential customer. You can collect them by registering through a website or any marketing activities. A lead can be a company or an individual who has expressed interest in a company’s product.
- Account–? An?Account can be an organisation or an individual.?Account work as a parent for contact, The "Account" module in a Sales CRM (Customer Relationship Management) application plays a crucial role in managing customer and client information, which is essential for building and maintaining strong business relationships. The Account module typically focuses on organizational entities, such as companies or institutions and individual customers. Account is important as Quotation can only be created for Accounts.
- Contact - The Contact module in a CRM (Customer Relationship Management) application is a fundamental component that helps businesses manage and maintain detailed information about their contacts or individual customers. It serves as a centralized repository for storing and accessing information related to people or entities with whom the organization interacts.
- Opportunity – Sales opportunity is all about customer acquisition and retention. By identifying potential customers and understanding their needs, businesses can create tailored solutions that meet their needs and maximize the chance of converting them into paying customers.
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