10 Best CRM For Small Businesses In Australia 2024

Just like in other places across the globe, small businesses in Australia face the challenge of managing customer relationships, sales pipelines, and marketing efforts effectively.

Customer Relationship Management (CRM) systems are designed to address these challenges by centralizing customer data, streamlining workflows, and providing actionable insights that drive business growth.

This article provides an in-depth look at the best CRM for small businesses in Australia.

10 Best CRM For Small Businesses In Australia

1. GoHighLevel

GoHighLevel is an all-in-one marketing platform with small businesses and agencies in mind. It offers a comprehensive suite of tools that encompass CRM, sales automation, and marketing capabilities. It offers the best CRM for small businesses in Australia.

The platform’s ability to consolidate various marketing tools into one interface makes it a powerful option for businesses looking to streamline their operations.

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GoHighLevel is also popular among digital marketing agencies due to its focus on client management and lead generation.

Key Features

• Sales Pipeline Management: GoHighLevel provides a visual pipeline management tool that allows businesses to track leads through every stage of the sales process, from initial contact to closing the deal.
• Marketing Automation: Automate email campaigns, SMS marketing, and follow-up sequences to ensure consistent communication with leads and clients.
• Landing Page Builder: Create high-converting landing pages with an intuitive drag-and-drop builder, eliminating the need for third-party tools.
• Appointment Scheduling: Integrated calendar and booking features allow clients to schedule appointments directly through the platform, simplifying the scheduling process.
• Integrated Communication: Manage all client communications, including calls, emails, and texts, from one centralized platform.
• Funnel Builder: Design and implement sales funnels to guide potential customers through the buying process, from awareness to conversion.
• Reporting and Analytics: Access detailed analytics to track the performance of your campaigns and identify areas for improvement.

Benefits

GoHighLevel stands out for its ability to integrate marketing and sales tools into one cohesive platform.

This integration not only reduces costs associated with multiple software subscriptions but also simplifies the workflow for small businesses.

The platform’s user-friendly interface and scalability make it an excellent choice for businesses looking to grow without the need for constant platform switching.

Pricing

GoHighLevel offers a flexible pricing model, starting at $97 per month for a single account. This plan has all the core features required for small businesses to manage customer relations and every aspect of their business.

The Agency Starter Account costs $297 per month, providing more advanced features and multi-account management capabilities, ideal for businesses that need to manage multiple clients or locations.

Ideal Users

GoHighLevel is ideal for digital marketing agencies, small businesses, and service providers in Australia looking for an all-in-one platform to manage their CRM, marketing, and sales processes seamlessly.

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2. Monday.com

Monday.com is a versatile work management tool that also doubles as a powerful CRM system.

Originally designed as a project management tool, Monday.com has evolved into a platform that can manage customer relationships, sales pipelines, and team collaboration with ease.

Its highly visual interface makes it a popular choice among teams that value transparency and flexibility.

Key Features

• Visual Workflow Management: Monday.com’s board-based interface allows users to create and manage workflows visually, making it easy to track progress and assign tasks.
• Customizable CRM Templates: Users can choose from a variety of pre-designed CRM templates or create their own, tailored to their specific business needs.
• Team Collaboration Tools: Real-time collaboration features, including comments, file sharing, and notifications, ensure that teams stay aligned and informed.
• Automated Workflows: Automate repetitive tasks such as lead assignment, follow-ups, and status updates to save time and reduce errors.
• Email Integration: Integrate your email with Monday.com to manage client communications directly within the platform.
• Task Management: Track tasks, deadlines, and project milestones to ensure timely completion and accountability.
• Reporting and Dashboards: Customizable dashboards and reporting tools provide insights into team performance, sales pipelines, and project statuses.

Benefits

Monday.com’s visual interface is one of its strongest features, making it easy for teams to adopt and use.

The platform’s flexibility allows businesses to tailor the CRM to their specific needs, whether managing sales pipelines or customer support workflows.

Additionally, the strong collaboration features make it ideal for teams that need to work closely together on client-related tasks.

Pricing

Monday.com offers a range of pricing plans to suit different business needs. The Basic plan starts at AUD $12 per user per month, while the Standard plan, which offers more advanced features, is priced at AUD $14 per user per month.

For businesses that require more automation and integration, the Pro plan is available at AUD $20 per user per month.

Ideal Users

Monday.com is perfect for small businesses, startups, and teams in Australia that require a flexible, visually-oriented CRM system that can also manage projects and team collaboration.

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3. HubSpot CRM

HubSpot CRM is a popular, free CRM solution that offers a broad range of features suitable for small businesses.

Known for its ease of use and integration with other HubSpot tools, this CRM is designed to grow with your business, offering advanced marketing, sales, and service features as needed.

HubSpot CRM is particularly well-suited for businesses just starting out with CRM or looking for a cost-effective solution with the potential to scale.

Key Features

• Contact and Lead Management: HubSpot CRM provides a centralized database for managing all your contacts, leads, and customer information, with the ability to segment and filter data easily.
• Email Tracking and Templates: Track email opens and clicks directly from the CRM, and use customizable templates to streamline communication with prospects and customers.
• Sales Pipeline Management: Manage your sales pipeline with an intuitive drag-and-drop interface that allows you to track deals through every stage of the sales process.
• Meeting Scheduling: HubSpot CRM includes a built-in meeting scheduling tool that syncs with your calendar, making it easy for clients to book appointments with your team.
• Live Chat and Chatbot: Engage with website visitors in real time using HubSpot’s live chat tool, or automate interactions with a customizable chatbot.
• Marketing Automation: Automate your marketing campaigns with HubSpot’s workflows, ensuring that leads are nurtured through the sales funnel with minimal manual effort.
• Reporting Dashboard: HubSpot CRM provides a customizable dashboard that offers insights into your sales, marketing, and customer service metrics, helping you make informed decisions.

Benefits

One of the primary benefits of HubSpot CRM is its free pricing model, which makes it accessible to small businesses with limited budgets.

The platform is also highly intuitive, making it easy for teams to adopt without extensive training.

HubSpot CRM also integrates seamlessly with other HubSpot tools, allowing businesses to expand their capabilities as they grow.

Pricing

HubSpot CRM offers a free plan that includes all the essential CRM features.

For businesses looking for more advanced capabilities, the Starter plan is available at AUD $25 per month, the Professional plan at AUD $800 per month, and the Enterprise plan at AUD $3,200 per month.

Ideal Users

HubSpot CRM is ideal for small businesses and startups in Australia that are looking for a free, easy-to-use CRM solution with the flexibility to upgrade as their needs evolve.

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4. DashClicks

DashClicks is a white-label digital marketing platform designed for agencies, offering a comprehensive CRM solution that integrates with various marketing tools.

The platform is tailored for agencies looking to manage client relationships, automate marketing tasks, and provide reporting under their own brand.

DashClicks combines CRM functionality with a suite of digital marketing tools, making it a versatile choice for agencies and small businesses.

Key Features

• White-Label CRM: DashClicks allows agencies to offer CRM services under their own brand, providing a seamless experience for their clients.
• Marketing Automation: The platform includes tools for automating marketing campaigns across multiple channels, including email, SMS, and social media.
• Client Management: Agencies can manage client relationships, track interactions, and store client data in a centralized CRM system.
• Reporting Dashboard: DashClicks provides detailed reporting dashboards that agencies can customize and share with clients, showcasing campaign performance and ROI.
• Landing Page Builder: The platform includes a landing page builder that allows users to create high-converting landing pages for lead generation.
• Lead Tracking: DashClicks offers tools for tracking leads throughout the sales funnel, helping agencies monitor and optimize lead conversion rates.
• Integration with Marketing Tools: The CRM integrates with various digital marketing tools, allowing agencies to manage their entire marketing stack from one platform.

Benefits

DashClicks is particularly beneficial for digital marketing agencies that want to offer CRM services without developing their own software.

The platform’s white-label capabilities allow agencies to provide a branded experience for their clients.

Additionally, the integration of CRM and digital marketing tools simplifies operations and enhances the agency’s ability to deliver results.

Pricing

DashClicks offers various pricing plans based on the services required. The platform provides a flexible pricing structure, allowing agencies to choose the features they need and scale their usage as their client base grows.

Ideal Users

DashClicks is ideal for digital marketing agencies in Australia looking for a white-label CRM solution that integrates with their existing marketing tools. It’s also suitable for small businesses that need a CRM with strong marketing automation capabilities.

5. Freshsales

Freshsales is a robust CRM solution developed by Freshworks, aimed at businesses that require a comprehensive tool for managing sales pipelines and customer relationships.

Freshsales is designed to cater to sales teams by offering advanced automation, AI-driven insights, and a user-friendly interface.

It’s an ideal choice for businesses that want to enhance their sales processes with technology-driven solutions.

Key Features

• AI-Powered Lead Scoring: Freshsales uses AI to automatically score leads based on their engagement and behavior, helping sales teams prioritize the most promising leads.
• Sales Pipeline Management: The platform offers an intuitive pipeline management tool that allows businesses to track deals across different stages, from lead to close.
• Email and Phone Integration: Integrate your email and phone systems to manage all communications directly from Freshsales, complete with tracking and analytics.
• Behavioral Tracking: Track customer interactions across your website, emails, and other touchpoints to gain insights into their behavior and preferences.
• Automation Workflows: Automate routine tasks such as lead assignment, follow-ups, and reminders to streamline sales operations.
• Customizable Dashboards: Create custom dashboards to visualize key metrics and monitor the health of your sales pipeline in real time.
• Reporting and Analytics: Access detailed reports on sales performance, team activities, and customer interactions to make data-driven decisions.

Benefits

Freshsales is known for its user-friendly interface and powerful AI capabilities that help sales teams work more efficiently.

The platform’s ability to integrate with other Freshworks products makes it a great choice for businesses already using the Freshworks ecosystem.

The AI-driven features provide valuable insights that can significantly improve lead conversion rates and overall sales performance.

Pricing

Freshsales offers a variety of pricing plans to suit different business needs. The Growth plan starts at AUD $25 per user per month, the Pro plan is available at AUD $59 per user per month, and the Enterprise plan costs AUD $99 per user per month, offering advanced features and customization options.

Ideal Users

Freshsales is ideal for small to medium-sized businesses in Australia with a strong focus on sales and lead management. Its AI-driven features make it particularly beneficial for sales teams looking to enhance their performance through automation and data-driven insights.

6. Keap

Keap , formerly known as Infusionsoft, is a CRM designed specifically for small businesses.

It offers a combination of CRM, marketing automation, and e-commerce tools, making it an all-in-one solution for businesses that want to streamline their operations.

Keap is particularly known for its robust automation features, which help businesses manage customer relationships, automate marketing campaigns, and handle sales processes efficiently.

Key Features

• Customer Management: Keap offers a powerful contact management system where businesses can store customer data, segment contacts, and track interactions. This ensures that all customer information is centralized and easily accessible.
• Email Marketing Automation: Keap’s automation tools allow businesses to create and manage email marketing campaigns. Users can set up automated email sequences based on customer behavior, such as follow-ups, welcome emails, and promotional offers.
• Sales Pipeline Management: The CRM provides visual sales pipelines that help businesses track deals, assign tasks, and forecast sales. This feature is essential for keeping sales teams organized and focused on closing deals.
• E-commerce Integration: Keap integrates with e-commerce platforms, allowing businesses to manage sales, process payments, and track orders directly from the CRM. This integration simplifies the management of online sales and customer interactions.
• Landing Page Builder: Keap includes a landing page builder that helps businesses create customized landing pages for lead capture and promotions. This feature is useful for running marketing campaigns and capturing new leads.
• Appointment Scheduling: The platform offers an integrated appointment scheduling tool that syncs with your calendar, making it easy for customers to book meetings or consultations.
• Reporting and Analytics: Keap provides detailed reports and analytics on sales, customer interactions, and marketing campaigns. These insights help businesses measure performance and make data-driven decisions.

Benefits

Keap is particularly beneficial for small businesses that need a CRM with strong automation capabilities.

Its all-in-one approach eliminates the need for multiple software tools, reducing complexity and costs.

The platform is also designed to be user-friendly, making it accessible to businesses without extensive technical expertise.

Pricing

Keap offers several pricing plans to accommodate different business needs. The Keap Pro plan starts at AUD $199 per month, which includes CRM, sales, and marketing automation features. The Max plan is available at AUD $299 per month and offers more advanced features, including analytics and reporting tools.

Ideal Users

Keap is ideal for small businesses, solopreneurs, and startups in Australia that need a CRM with integrated marketing automation and e-commerce capabilities.

It’s particularly suitable for businesses that want to automate their workflows and improve customer engagement.

7. Salesforce

Salesforce is one of the most well-known CRM platforms globally, offering a comprehensive suite of tools for managing customer relationships, sales, and marketing efforts.

It is designed to cater to businesses of all sizes, including small businesses.

Salesforce’s cloud-based CRM system is highly customizable, making it a powerful tool for businesses looking to tailor their CRM to specific needs.

Key Features

• Sales Cloud: Salesforce’s Sales Cloud offers robust tools for managing sales processes, including lead and opportunity management, sales forecasting, and performance tracking.
• Marketing Cloud: The platform includes advanced marketing automation tools that help businesses create, manage, and analyze marketing campaigns across multiple channels.
• Service Cloud: Salesforce provides customer service tools that enable businesses to manage customer support tickets, provide self-service options, and track customer satisfaction.
• Customization: Salesforce is highly customizable, allowing businesses to create custom workflows, fields, and reports to match their specific needs.
• AppExchange: Salesforce’s AppExchange offers thousands of third-party apps that integrate seamlessly with the CRM, expanding its functionality.
• Analytics and Reporting: The platform includes advanced analytics tools that provide insights into sales performance, customer behavior, and campaign effectiveness.
• Mobile Access: Salesforce’s mobile app ensures that businesses can manage their CRM on the go, providing flexibility and convenience.

Benefits

Salesforce is known for its scalability and flexibility, making it suitable for small businesses that anticipate growth.

The platform’s extensive customization options allow businesses to tailor the CRM to their exact requirements.

Additionally, Salesforce’s integration capabilities ensure that it can work seamlessly with other tools and systems used by the business.

Pricing

Salesforce offers various pricing plans, with the Essentials plan starting at AUD $35 per user per month, suitable for small businesses.

The Professional plan is available at AUD $105 per user per month, offering more advanced features, while the Enterprise plan costs AUD $210 per user per month.

Ideal Users

Salesforce is ideal for small businesses in Australia that need a highly customizable and scalable CRM solution. It’s particularly suitable for businesses that expect to grow and need a CRM that can evolve with their needs.

8. Pipedrive

Pipedrive is a sales-focused CRM designed to help small businesses manage their sales pipelines effectively.

Known for its simplicity and ease of use, Pipedrive provides a visual pipeline management tool that helps sales teams track deals and activities.

The platform is designed to be user-friendly, making it accessible to businesses without extensive technical expertise.

Key Features

• Pipeline Management: Pipedrive offers a visual sales pipeline that allows businesses to track deals at different stages, helping sales teams stay organized and focused on closing deals.
• Activity Tracking: The platform allows users to track all sales activities, including calls, emails, and meetings, ensuring that nothing falls through the cracks.
• Email Integration: Pipedrive integrates with email systems, allowing users to send and receive emails directly from the CRM, complete with tracking and analytics.
• Customizable Pipelines: Users can customize their sales pipelines to match their specific sales processes, ensuring that the CRM aligns with their workflow.
• Automation: Pipedrive includes automation tools that help businesses automate repetitive tasks, such as follow-up emails and deal stage transitions.
• Mobile Access: The platform offers a mobile app that allows sales teams to manage their pipelines and activities on the go.
• Reporting and Insights: Pipedrive provides detailed reports and analytics that offer insights into sales performance, helping businesses make data-driven decisions.

Benefits

Pipedrive is particularly beneficial for small businesses that need a straightforward and easy-to-use CRM focused on sales.

The platform’s visual pipeline management tool simplifies the sales process, making it easier for teams to track deals and stay organized.

Additionally, Pipedrive’s automation features help reduce manual workload, allowing sales teams to focus on closing deals.

Pricing

Pipedrive offers several pricing plans, with the Essential plan starting at AUD $21 per user per month. The Advanced plan is available at AUD $39 per user per month, while the Professional plan costs AUD $79 per user per month, offering more advanced features and customization options.

Ideal Users

Pipedrive is ideal for small businesses in Australia that are looking for a simple, sales-focused CRM. It’s particularly suitable for sales teams that need an intuitive platform to manage their sales processes effectively.

9. Zoho CRM

Zoho CRM is a versatile and affordable CRM solution that’s part of the Zoho suite of business tools, which includes applications for email, finance, project management, and more.

Zoho CRM is known for its adaptability and extensive integration capabilities, making it a favorite among small businesses that want a comprehensive solution for managing customer relationships, sales, and marketing efforts.

The platform is designed to scale with growing businesses, offering features that cater to both small teams and larger enterprises.

Key Features

• Lead Management: Zoho CRM provides robust lead management capabilities, allowing businesses to capture, nurture, and convert leads with ease. The system includes lead scoring, automation of lead distribution, and tools for nurturing leads through various channels.
• Sales Force Automation: Automate repetitive sales tasks such as follow-ups, email triggers, and deal updates, enabling sales teams to focus more on closing deals and less on administrative tasks.
• Email Marketing Integration: Zoho CRM integrates seamlessly with email marketing tools, enabling businesses to manage email campaigns, track email performance, and engage with customers directly from the CRM.
• Workflow Automation: Users can create custom workflows to automate various business processes, such as lead assignment, task creation, and customer follow-ups, reducing manual effort and increasing efficiency.
• Customization: The platform offers extensive customization options, including custom fields, modules, and dashboards, allowing businesses to tailor the CRM to their specific needs.
• Analytics and Reporting: Zoho CRM provides advanced analytics and reporting tools that offer insights into sales performance, customer behavior, and marketing effectiveness, helping businesses make data-driven decisions.
• Mobile Access: The mobile app allows teams to access CRM data, manage tasks, and communicate with customers on the go, ensuring productivity even when away from the office.

Benefits

Zoho CRM is particularly advantageous for small businesses that need a scalable solution that can grow with them.

Its integration with other Zoho products makes it a comprehensive tool for businesses already within the Zoho ecosystem.

The platform’s customization capabilities allow businesses to create a CRM that fits their unique processes, while its automation tools streamline operations, saving time and improving efficiency.

Pricing

Zoho CRM offers a range of pricing plans to suit different business needs. The Standard plan starts at AUD $18 per user per month, offering essential CRM features.

The Professional plan is available at AUD $30 per user per month, providing more advanced features, and the Enterprise plan costs AUD $45 per user per month, which includes AI-powered tools and advanced customizations.

Ideal Users

Zoho CRM is ideal for small to medium-sized businesses in Australia looking for an affordable, customizable, and scalable CRM solution. It’s particularly suitable for companies that are already using other Zoho products or those that need a CRM with strong integration and automation capabilities.

10. SugarCRM

SugarCRM is a powerful CRM platform known for its flexibility, customization options, and open-source nature.

It is designed to help businesses of all sizes, including small businesses, manage customer relationships, sales processes, and marketing efforts.

SugarCRM’s robust feature set and ability to be tailored to specific business needs make it a popular choice for businesses that require a highly customizable CRM solution.

Key Features

• Sales Automation: SugarCRM provides tools for automating sales tasks, managing pipelines, and tracking opportunities. Sales teams can use these tools to streamline their processes and focus on closing deals.
• Marketing Automation: The platform includes marketing automation features that help businesses create, execute, and measure the success of marketing campaigns across various channels.
• Customer Support: SugarCRM offers customer service tools that allow businesses to manage support tickets, track customer issues, and ensure timely resolutions, improving customer satisfaction.
• Customizable Dashboards: Users can create customized dashboards to monitor key metrics, track sales performance, and gain insights into customer behavior.
• Workflow Automation: SugarCRM enables users to create automated workflows for various business processes, reducing manual tasks and improving efficiency.
• Integration Capabilities: The platform integrates with a wide range of third-party applications, allowing businesses to extend the functionality of their CRM and connect it with other essential tools.
• Mobile CRM: The mobile app allows teams to access CRM data, manage tasks, and communicate with customers while on the go, ensuring flexibility and continuous productivity.

Benefits

SugarCRM is highly regarded for its customization options, making it an excellent choice for businesses that need a CRM tailored to their specific processes.

The platform’s open-source nature allows for deep customization and integration, making it a flexible solution for businesses with unique requirements.

SugarCRM’s automation tools also help streamline operations, reducing manual workload and improving overall efficiency.

Pricing

SugarCRM offers several pricing plans to cater to different business needs.

The basic Sugar Professional plan starts at approximately AUD $70 per user per month, while the more advanced Sugar Enterprise plan is available at around AUD $110 per user per month.

The top-tier Sugar Serve plan, designed for customer support teams, costs AUD $135 per user per month.

Ideal Users

SugarCRM is ideal for small businesses in Australia that require a highly customizable CRM solution. It’s particularly suitable for businesses that need extensive integration capabilities and those that have unique processes that require a tailored CRM system.

Conclusion

The CRM platforms discussed in this article—GoHighLevel , Monday.com , Freshsales, HubSpot, Keap, DashClicks, Salesforce, Pipedrive, Zoho, and SugarCRM—are the best CRM solutions for small businesses in Australia, catering to different business needs and budgets.

Each CRM has its strengths, whether it's GoHighLevel’s all-in-one functionality, Monday.com's project management integration, or Salesforce’s powerful customization capabilities.