The Critical Role of SEO for Bankruptcy Law Firms
Comrade Digital Marketing Agency
Full-Service Inbound Marketing, SEO, & Web Design Agency. 2019 Chicago Best SEO Agency
When a client searches for bankruptcy attorneys online, they are likely already at the point of needing to hire one. Because prospective clients don't typically broadcast their financial woes, it's unlikely that most of them will come from referrals. Therefore, they rely on Google.
This means that users will judge the quality of your bankruptcy firm based on your online presence. You need to invest in digital marketing strategies to ensure that your bankruptcy law firm's website pops up online when bankruptcy clients search for queries related to your services.
Search engine optimization (SEO) is the core of digital marketing and one of the key tactics used by marketers to ensure that bankruptcy law firms are found on Google among 50 billion other websites. In this blog, we'll explain what SEO is and how you can leverage its power to improve your search engine ranking.
Let's get started!
What Is Law Firm SEO?
Search engine optimization (SEO) is the process of improving your website's visibility in search engine results pages (SERPs) when people search for keywords related to your law firm. Law firms with high SEO visibility have a greater chance of ranking on the first page of Google and other search engines, which can lead to more clients.
For example, if a prospective client searches for "bankruptcy lawyer," and your website contains this keyword, then it will appear on the SERPs. However, keywords are highly competitive, so it's important to choose the right ones and use them effectively.
Ranking high on the first page of SERPs can lead to a significant increase in website traffic and client leads. But SEO is a long-term strategy, and it takes time and effort to see results. It can take anywhere from two to six months to rank in the top 10 for competitive keywords, but the results are worth it.
What Makes SEO so Beneficial for Bankruptcy Law Firms?
When people need help with bankruptcy, they often turn to Google. In fact, according to Clio's 2019 Legal Trends Report, Google is the second most-used resource to find attorneys among 17% of consumers. This means that if you want to attract new clients, you need to make sure your law firm's website is visible on Google.
When you optimize your website for SEO, you make it more likely that your website will appear in the top results for relevant search queries. In addition to the main benefit of increasing bankruptcy clients and the bottom line, SEO can also help law firms in a variety of ways, including:
If you're not sure where to start with SEO, there are many resources available to help you. You can hire an SEO consultant or take an online SEO course.
5 Time-Tested Tips That Will Improve Your Bankruptcy Law Firm SEO
1. Focus on Your Local SEO
Local SEO is crucial for bankruptcy attorneys looking to boost visibility among potential clients in their service area. Focus on hyper-local keywords like "bankruptcy lawyer in Lincoln Park" rather than broad terms like "best Chicago law firm." This targets searches by local users more likely to become clients.
Complete your law firm's listings on directories like Google My Business, Facebook, and Yelp. Over 50% of consumers read at least four reviews before choosing a service, so positive testimonials on listings give potential clients confidence to hire you. Listings also allow you to showcase accurate business information - consistently use the same name, address and phone number (NAP) across directories. Accurate NAP helps search engines understand your local presence.
In summary, optimize two key areas - localized keywords and complete local listings - to maximize visibility and trust among bankruptcy clients in your neighborhood. Consistent law firm local SEO generates more calls, cases and growth for your firm.
2. Create an Accessible Bankruptcy Law Firm Website
In today's fast-paced digital environment, having a user-friendly, quick-loading website that is optimized for mobile use is essential for any law firm. This is because technical SEO, which is all about providing a good user experience, is crucial for staying competitive in the legal industry.
When it comes to optimizing your website for technical SEO, there are a few key things you can do:
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This is just the beginning of what every website should have to captivate potential clients and deliver a seamless user experience. Remember, it only takes 3 seconds to lose a customer!
Every second is crucial in the online world, and losing customers due to a subpar website not only impacts your marketing efforts but is entirely preventable. Craft a professional and engaging law firm website that truly reflects your practice's essence.
3. Write Topical Blog Content to Attract and Engage Clients
Bankruptcy law is complicated, but you can use this to your advantage by writing blog content on bankruptcy topics.
Blog content can answer frequently asked questions, such as how to file for bankruptcy or what happens when you file for bankruptcy. This is information that your clients need and will search for online.
Blog content is also a great way to boost local SEO. You can sneak in extra keywords that weren't as much of a priority throughout the rest of your site, creating a well-rounded, search engine-friendly site.
Consider writing about topics such as joint bankruptcy, lien stripping, the pros and cons of bankruptcy, whether to file, and the types of dischargeable debt. You can also discuss specifics regarding your state, such as exemptions for assets and property.
Using a strategy of targeting keywords with lower conversion rates can still help generate profits and attract new clients. Blogging is one effective tactic - according to HubSpot, 56% of marketers who use blogging find it successful, and 10% say it provides the highest return on investment of their marketing efforts. Even though the conversion rate may be lower for some keywords, the overall traffic and leads generated can make it worthwhile.
4. Manage Your Reviews and Testimonials
Online reviews are as influential as word-of-mouth for hiring lawyers - over half of people find them important. This number will likely increase as more people research businesses online before purchasing.
For bankruptcy attorneys' online marketing, reviews play a key role in hiring decisions. More positive reviews on your website and profiles boosts SEO rankings and provides social proof. Thus, implement a process to regularly obtain client reviews and testimonials across your Google, Facebook, Yelp, and Avvo profiles. Reviews empirically increase revenue, with 4.5 stars being most appealing. Manage reviews to enhance your law firm's reputation.
5. Know the SEO of Other Law Firms on SERP
When developing your SEO strategy, it's important to research what your competitors are doing. Look at the keywords they target, how their website is optimized, and where they rank for relevant searches. Understanding the competitive landscape will help you identify opportunities to outrank other law firms. You may find certain terms have little competition in your location.
Thorough competitor analysis is crucial before optimizing your own strategy, as legal marketing for bankruptcy lawyers is very competitive. Study successful firms' approaches to get ideas for your local SEO and content marketing. Those ranking higher on Google reveal effective tactics you can adopt to reach potential clients and surpass other options.
If you would like to speak with a marketing expert, call us: (312)-663-7077. Our team is ready to assist you with any inquiries or assistance you may need.
Conclusion
In a nutshell: The legal industry's online landscape is highly competitive, but prioritizing SEO can give you the edge. In comparison to other digital marketing methods like PPC campaigns and email marketing, SEO provides a significantly higher return on investment.
The substantial ROI of SEO is attributed to the continuous improvement of your website's updates over time. As you gain traction in search engine results pages (SERPs), ranking for high-traffic and high-value keywords becomes easier, leading to increased business and revenue.
Whether you have lingering inquiries regarding local SEO best practices or seek a team of experts to handle your bankruptcy law firm's local SEO strategy, trust our team at Comrade Digital Marketing. With years of experience and a skilled professional workforce, our full-service marketing agency can effectively elevate your firm's SEO ranking.