The Critical Role of Google Search Console in Your SEO Strategy

Why are Google's tools so crucial for your SEO strategy ? Simply put, they provide direct insights from the search engine giant itself, making it easier for you to optimize your site effectively. If you're not yet utilizing these tools, I highly encourage you to start—especially with Google Search Console.

Today, I want to dive into the Pages section of Google Search Console, a feature that can make or break your site's visibility. If you're wondering why some of your site's pages aren't appearing in search results, even for relevant queries, this is where you'll find answers. Check out the video below to learn more:

In this video featuring Martin Splitt , Google's Search Relations Advocate, you can learn why certain pages get discovered by Googlebot but aren't indexed. This issue is more common than you might think and can severely hinder your SEO efforts. If your pages aren't indexed, they simply won't rank—no matter how much effort you put into optimizing them.

So, how do you determine the indexing status of your pages? It's simple: head over to Google Search Console and check. But here's where things get tricky—you'll need to figure out why some pages aren't indexed. In many cases, the problem lies in the content itself. If the copy on the page is low-quality or outdated, Google isn't going to waste resources ranking it. (Here’s an example of a 10-year-old post on the BSM site that is simply too outdated to rank.)

To get these pages indexed and improve their chances of ranking, you'll need to revamp the content, ensuring it provides real value and aligns with Google's helpful content guidelines . This process may take time, but it's essential for making sure your SEO efforts aren't in vain.

Remember, getting indexed is the first and most critical step in any successful SEO strategy. Without it, your content won't stand a chance in the competitive landscape of search engine rankings.

Have a question about search engine optimization? I’m always eager to perform research and answer any SEO-related questions you may have.?

Cheers,

Chris