The Critical Role of Certification and Career Development in Addressing Allied Health Workforce Challenges

The recently released 2024 Allied Health Industry Outlook Report by the National Healthcareer Association (NHA) delivers a vital perspective on the evolving allied health sector. In a healthcare landscape continuously strained by staffing shortages and increasing demand for highly skilled professionals, this report sheds light on key strategies employed by organizations to address hiring and retention issues—most notably the growing emphasis on certification and career growth opportunities.

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At a time when practical skills gaps are becoming more evident, many healthcare employers are taking decisive action. The report highlights that over 50% of organizations employing patient care technicians, medical assistants, and pharmacy technicians are focusing on career laddering programs. This approach is not only designed to upskill current employees but also to offer a clear path for career advancement. In a sector where turnover can be high, investment in career growth is emerging as a powerful tool for retaining talent.

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Certification has also become a non-negotiable for many allied health roles. The data reveals that 83% of employers prefer credentialed candidates and 74% report higher pay for certified professionals. Certifications in fields like pharmacy technology, phlebotomy, and medical assistance are not just desirable—they're essential for both the quality of care and competitive advantage in hiring. Yet, as the report shows, the emphasis on certification varies across specialties, from 85% in pharmacy technicians to 43% in medical administrative assistants, suggesting the need for more standardized requirements across the board.

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While these findings underscore the value of education and certification, they also raise important questions for leaders in the healthcare industry. Is there a more strategic way to align certification with workforce development to ensure that allied health professionals are fully prepared for the roles of tomorrow? As organizations increasingly offer on-the-job training and advanced learning opportunities—86% of employers in the study provide such programs—the focus should also shift to how effectively these training programs are preparing staff for the future of healthcare.

In the ongoing recruitment and retention challenges, the role of credentialing and continuous learning cannot be overstated.

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As healthcare systems adapt to new demands, the organizations that prioritize the certification and development of their workforce will be better equipped to meet the increasing need for high-quality care.

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To gain a deeper understanding of these trends and how they may shape the future of allied health, read the full NHA 2024 Industry Outlook Report here:?NHA_IndustryOutlook_2024.pdf.