Critical marketing insights for hospitality brands
Peach 20/20
Peach 20/20 is hospitality’s premier network for ambitious board-level executives, founders and entrepreneurs.
The debut State of Social report is the first industry-wide benchmarking report dedicated to social media metrics for hospitality brands. Social media is such a powerful driver of bookings and revenue that this report is a must-read for marketing teams and business leaders. ?
Peach 20/20 co-founder Peter Martin said: “This research is timely. As boards look to optimise their budgets, it’s marketing spend that is often first in line. This data-driven report shows why your marketing department might just be your secret weapon—with social media as a revenue driver, not a cost centre."
Packed agenda announced for Planet Peach
The agenda for this year's Planet Peach Sustainability Summit will focus on the potential to deliver immediate as well as long-term efficiencies, cost-savings and stability whilst pursuing a sustainable agenda.
Leaders lock on to AI
More than a third of leaders say AI will be ‘transformational’ for the hospitality sector and the vast majority are in favour of adoption, but education and addressing skills gap is key.
Independents need greater support and collaboration to achieve green goals
New research highlights a stark divide between larger hospitality companies and independent operators when it comes to sustainability progress, due to a lack of support.
While 76% of leaders from larger companies believe their initiatives have significantly reduced their carbon footprint, only 31% of independents feel the same.
WATCH: Big brand leaders on what the future holds
What’s the mood among business leaders? How are they equipping their companies to meet the economic, political and competitive challenges?
Peter Martin talks to: