The Critical 3 E's For Speakers: Episode #39 The Japan Business Mastery Show

The Critical 3 E's For Speakers: Episode #39 (For Audio) The Japan Business Mastery Show

Clearly not everyone should be a presenter.  We don’t need higher levels of boredom or disinterest than we have already. If you are a contributor to this mess, please sit back down and remain in the audience from now on. However, we can all learn to become competent and better presenters.  This is “nurture” not “nature” in action.  The key point is your motivation, why are you doing this?

Are you a thruster, an egotist, a narcissist, a dilettante or someone with a valuable message you wish to share with others? If it is the latter case then keep watching.  The rest of you, well goodbye and good luck.

Dale Carnegie pioneered business public speaking when he launched his first course in 1912.  He proffered the 3Es as a solid requirement before we contemplate being a speaker and it still applies today.  Those Es are “earned the right”, “ excited” and “eager” to present.

1.     We have earned the right to speak to others about our subject because we have studied the subject and we have relevant experience.  It is not limited to our direct experience, because we could be drawing on the experience of others.  We should be a subject matter expert with formidable knowledge on a particular topic.  We have been reading expert opinion and doing research on this subject, absorbing the key points and making them relevant to the business community to whom we are speaking. 

We must remain current because for sure, there will be members of our audience who are likely to be highly informed.  As we know, everyone has instant access to everything today.  While we are speaking, they can quickly go on-line and search for references to check facts, situations and people.  We do this ourselves don’t we!  

We need to draw on more than our own individual experience and that is where the exploits of others, particularly famous individuals, lends credibility to the story we are telling and the points we are making.  People remember stories, but they don’t recall disjointed facts and data for very long.

2.     Being excited to present because we have positive feelings about our subject is a another vital prerequisite for success.  Watching the global head of a huge resources company give a presentation on what they were doing, but conducted without the slightest sense of excitement for the topic, was a brutal, ugly experience.  The slides were fine, the speaking speed was good, the flow was logical, he was well appointed, his shoes were mirror shined.  It was just horrible.  Actually awful because it was so bland, so devoid of any passion for the subject.  It was “painting by numbers” for someone thrust into the role of global representative for the company.  He destroyed his personal brand on the spot and was banished to the barren landscape of forgettable speakers.

3.     He failed the other test, which is to be eager to project the value of his talk to his listeners.  He was wooden, robotic, boring, passionless and insipid.  There were no take-aways for our businesses, no lessons from the front line, no war stories of bloody business failure and final big bonus redemption.  The speech had no hero’s journey – there was just an hour of passed time, dull and devoid of all life forms instead.  Let’s do our analysis of our audience and understand what will be of value to them and then provide it.

Do us all a favour – bulk up on the 3Es before you speak.  And if you do, then you will project a highly positive professional image to your audience for your brand, company and yourself.  And that is what we all want isn’t it!

Engaged employees are self-motivated. The self-motivated are inspired. Inspired staff grow your business but are you inspiring them? We teach leaders and organisations how to inspire their people. Want to know how we do that? Contact me at [email protected]

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About The Author

Dr. Greg Story

Your Corporate Coaching And Training Guy

President, Dale Carnegie Training Japan

Author of “Japan Sales Mastery”, the Amazon #1 Bestseller on selling in Japan and the first book on the subject in the last thirty years.   He is also the author of the another Amazon #1 Bestseller “Japan Business Mastery” aimed at business people who are new to Japan and want to know more about how things work here.

In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making and become a 30 year plus veteran of Japan.

A committed lifelong learner, he publishes articles in the American, British and European Chamber journals, and daily releases his videos and podcasts.  

For podcasts and videos: 

Mondays THE Cutting Edge Japan Business Show podcast &

THE Cutting Edge Japan Business Show video

Tuesday THE Leadership Japan Series

Wednesday THE Sales Japan series

Thursday THE Presentations Japan Series"  

Friday THE Japan Business Mastery Show &

THE Japan Business Mastery Show video.  

Saturday Japan’s Top Business Interviews Show podcast and Japan’s Top Business Interviews Show video

He is a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. Dr. Story is a popular keynote speaker, executive coach and trainer.

Since 1971, he has been a disciple of traditional Shitoryu Karate and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.

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