crisp insights now open for business!

As a wise man said, “baat karne se baat banti hai”. What started as a Linkedin post posing a

question(https://www.dhirubhai.net/feed/update/urn:li:activity:6990688132111183872/;

turned into a coffee-shop debate and led to our new venture.

Much like the fable of the blind men and the elephant, the three of us were in touch with different parts of the problem.

- As a researcher-turned marketer, Ritesh lamented the growing irrelevance of market research – timelines of reports out of sync with speed of marketing decisions; models created for a TV world being adjusted for a digital-first consumer, and the habit agencies have of dumping ?tons of data with no clear recommendation.

- As a research leader, Kumud felt that low billing rates, high work-loads, less than competitive salaries, no clear career path, and hence, de-motivated researchers and high attrition were responsible for the industry’s inability to cope with the changing demands of research users.

- Guru as an early adopter of the digital revolution in the consumer insights industry was puzzled by the industry and the marketers’ reluctance to adopt the available digital solutions for research operations to address these issues.

It is indeed surprising that in a business environment where thousands of start-ups and MSMES are chasing their dreams, trying to create or scale-up their ideas into thriving businesses, only a few of them have any use for market research.?

And this is the story of how crisp insights was born. A start-up for start-ups, committed to disrupting the consumer insights industry by:

1. Building a committed team of professionals who are invested in the fortune and reputation of the organization – no employees, only Partners and people on the journey to becoming Partners.
2. Applying the twin resources of digitization and automation to accelerate the project operational timelines.
3. Delivering crisp recommendations to the business backed by the data we collected.