Crisis x opportunity (Brazil)

In the energy sector, those who prepare for potential crises have a special chance of doing better than their competitors.

In Brazil, we are about to enter a new challenging phase for the reservoirs of hydroelectric plants (which represent the majority of our power matrix) given the signals from meteorologists for the short and medium term future.

The preference of our managers who take care of the energy bill is typically to “let it go”.

Decide in the heat of events.

After all, if the problem hasn't occurred, why worry?

This stance is an intimate part of the indolence, laziness and lack of creativity of the majority of our Brazilian leaders.

However, those who make the decision to be Proactive, seeking to prepare themselves for crisis situations, have a great chance of emerging, presenting results that differentiate them from the pack of Reactives.