Crisis Response Teams: Establishing Life Buoys Through Crisis Protocol Communication
Eugene Toh
Empowering Lives Through Storytelling | Corporate Leader in Governance | Chairperson at Methodist Welfare Services | Assistant Chief Executive at Energy Market Authority
When a crisis looms, even the most seasoned professionals can feel the weight of uncertainty. How do you react when the stakes are high, and the situation spirals beyond your control? Clear communication becomes not just a tool but the lifeline that keeps teams anchored.
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It was late evening, and I was winding down from a long day when my phone rang. Seeing my deputy’s name, I immediately felt a twinge of worry. Calls like this after hours rarely meant good news. I answered, and her voice confirmed my fears.
“We might have a security breach in the system,” she said, her tone serious.
My mind froze for a moment before the questions came rushing in: How bad is this? Could sensitive data have been exposed? How many users might be affected? What will happen to the team if this spirals into a disaster? Will I get into trouble for this? The weight of responsibility pressed down on me. As the team lead, I was expected to provide answers, but at that moment, I had none.
I paced the room, trying to process what my deputy had shared. My chest was tight, my thoughts jumbled. I knew I had to act, and the next step was clear—calling my supervisor. It was a call I dreaded. It was late, and I feared frustration or sharp questions I might not be able to answer.
With my voice trembling, I explained the situation as best I could. My supervisor listened patiently, and I braced myself for a barrage of questions. His action—or inaction—surprised me.
“Take a breath,” he said, steady and composed. “This is why we have protocols. Let’s activate the escalation plan, bring in the right stakeholders, and do our part.”
His calm tone helped settle my nerves, and I was able to focus on following the steps in our communication plan. Over the next two weeks, we analyzed the situation, engaged stakeholders, and mitigated potential impacts. Thankfully, the breach was minor—far less serious than I initially feared.
What stayed with me was my supervisor’s leadership. His reliance on established communication protocols and composure under pressure set the tone for everyone involved.
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Gene Klan’s Crisis Leadership highlighted the critical role leaders played in navigating challenging situations. The book focused on three key themes that were particularly important during a crisis: communication, clarity of vision and values, and caring relationships. These elements, while essential in normal circumstances, became indispensable in high-stress environments.
Communication: Clear, concise, and consistent communication prevented confusion and ensured everyone remained aligned and focused on the solution.
Clarity of vision and values: A leader with a strong sense of purpose and well-defined values anchored the team, providing stability even during the chaos.
Caring relationships: Trust and empathy strengthened a team’s ability to collaborate, overcome challenges, and stay united through the uncertainty.
These themes emphasized that effective leadership was not just about managing the technical side of a crisis but also about addressing the emotional and behavioral needs of the people involved. Leaders who embodied these principles inspired trust and ensured their teams remained resilient.
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Reflecting on my own experience, I realized how vital these three themes—communication, clarity, and caring—are to crisis management. Together, they form a useful framework to think about before, during, and after a crisis. Communication ensures everyone understands their role and has the information they need. Clarity provides the sense of purpose that steadies a team, even when challenges feel overwhelming. Caring relationships foster the trust and collaboration that allow teams to persevere through uncertainty.
These “3 Cs” were evident in my supervisor’s approach. His clear communication calmed my nerves, his clarity of purpose guided our response, and his empathy created an environment where I felt supported, not criticized. As a result, I was better equipped to lead my team and address the situation effectively.
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Here are my three tips for managing crises effectively:
1. Prepare with clear protocols and training: Ensure your team has established protocols for crisis communication. Identify key stakeholders, define escalation processes, and rehearse these scenarios regularly. Practice builds confidence and ensures everyone knows their role when it matters most.
2. Be self-aware and deliberate during the crisis: As the leader, focus on how you communicate and lead under pressure. Stay composed, clear, and empathetic. Self-awareness helps you avoid escalating the situation and ensures you are setting the right tone for your team.
3. Pay attention to the team’s well-being post-crisis: While solving the operational issue may seem like closure, the emotional impact on the team often lingers. Take time for an after-action review and ensure team members have an opportunity to reflect, process, and feel supported. People need closure, not just on the operational side, but on emotional and interpersonal levels as well.
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Having a good crisis communication protocol is like having a lifeline to a life buoy. When the waters are rough and chaos looms, the buoy steadies those in danger and offers a way back to safety. It is not just a tool but a vital connection, pulling the team together toward resolution. With strong leadership, clear communication, and a prepared team, even the fiercest storm becomes a chance to emerge stronger and more united.