Crisis: Respond in 45 Minutes or Less, Global Information Media Vehicles, plus other insights and news
June 13, 2024
This edition of Worldcom Highlights includes advice and guidance around current issues. We hope you find these useful for your communication efforts this year.
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Panel discussions on Wednesday, June 19th 2024:
Advice from our communications experts around the world
Exploring Today’s PR and Marketing Trends: Highlights from imPRessions Podcast Season One
imPRessions is kicking off Season 2 of The Pollack Group’s dynamic podcast aimed at challenging perspectives and igniting action. With a keen focus on PR and marketing, it’s a valuable resource for industry veterans, students, and everyone in between. In season one, listeners journeyed through a diverse range of topics, featuring insightful interviews with industry experts and thought leaders. Get the recap, focusing on five standout episodes.
Secure Your Place in the Supplier Network
Corporate responsibility is a business practice that continues to grow in importance. A 2023 large-business survey conducted by the financial group OP in Finland, has found that 42% of large business had to replace subcontractors or suppliers due to corporate responsibility commitments.
Crisis: Respond in 45 Minutes or Less
What does a company or brand do when they’re faced with an unforeseen PR crisis? Worldcom Partner Intrepid had an experience that is valuable to share. They had a client who was in the middle of a crisis, inundated with calls, and trying to figure out the best way to respond.
New Global Information Media Vehicles
In the world today, social platforms have become one of the most powerful vehicles in the journalism industry. Even though they provide millions of people access to the latest information, there are still plenty of challenges for marketing and public relations professionals to overcome.
What We Can Glean from Today’s Social Media Memes
Meme culture has exploded in popularity over the years, and it’s now become a great way for brands to engage with their target audiences.Let’s dive into some of the best practices for using memes in your marketing strategy.
How Companies Can Benefits from Large Events
From music festivals to professional conferences and sporting events, event sponsorship has become an effective marketing strategy for brands. Let’s take a closer look at the benefits companies can expect to get from sponsoring large events.
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Internal Communications in Ireland Report 2024
The Internal Communications in Ireland Report 2024 is the only national survey of the internal communications sector in Ireland.
This report is a snapshot of the sector in 2024, with insights and data on how your organisation can enhance and protect its reputation, deliver business strategy and ensure a strong, connected workforce.
Corporate Activism in 2024: Navigating Stakeholder Expectations and Societal Values
In an era where the socio-political landscape continually reshapes the expectations placed on corporate entities, the?2024 USC Annenberg Center for Public Relations Global Communications Report offers invaluable insights. The study encompasses views from PR professionals, business leaders, investors, employees, and consumers, diving deep into the evolving role of corporations in addressing social issues and the intricate impact of elections on corporate communications.
The Future of Communications: 2024 PR and Communications Trends
With pivotal elections across the globe, continuing conflict in many regions of the world and significant economic challenges, organisations are certain to need expert communications in 2024. So, we asked Worldcom Public Relations Group’s Global Partners to share their predictions and advice for the top trends and challenges that will shape communications and the PR environment in 2024.
We’ve captured their thoughts in a seven-post series that covers everything from AI to sustainability. We’ve also included posts on two very important regions, Central America and Malaysia and Indonesia.
Featured news and successes from around the Partnership
Crisis: Respond in 45 Minutes or Less
What does a company or brand do when they’re faced with an unforeseen PR crisis? Worldcom Partner Intrepid had an experience that is valuable to share. They had a client who was in the middle of a crisis, inundated with calls, and trying to figure out the best way to respond.
Are you ready to protect your brand if a crisis strikes in 2024?
Salus is a Worldcom-branded crisis preparedness and response service designed to help organisations protect high value human, physical, intellectual or brand assets in the event of a crisis occurring. The service is designed to protect brands in one or multiple countries by using the same preparation approach with support from local crisis experts who understand the country’s local market context.
Crafting creative online strategies using web analytics, SEO, user experience and amazing content to grow your business
5 个月I hadn't really thought of memes as a way to promote your brand. Great insight.