?? Crisis as Opportunity: Seizing the Moment in a Downturned VC Market ??

Peter Walker, Carta’s head of insights, captured the sentiment on LinkedIn: “This has been the most difficult year for startups in at least a decade.” As 2023 is dubbed the "sobering year" for VC investments—with a sharp 35% drop from the already declining levels of 2022—the landscape appears grim.

Yet, as the old proverb goes, whether Japanese or Chinese, a crisis is a once-in-a-generation opportunity. With more startups shutting down this year—and likely next—than ever before, how can shrewd entrepreneurs and investors find potential amidst despair?

Consider the innovative approach of Mahnoy and Rheingold, who experienced firsthand the challenges of closing startups. They've now launched Sunset, a one-stop shop that assists other businesses in winding down smoothly by managing legal, accounting, and operational tasks.

According to data from the Small Business Association, between 700,000 and a million companies close annually. Sunset not only serves a significant need but also capitalizes on a consistent market trend that extends beyond seasonal fluctuations.