Crisis Management
Griffon Risk Management
Comprehensive Reach, Bespoke Solutions - Enabling operations to continue as normal wherever you are
Crisis
There are numerous ways to define a crisis.?A crisis is defined as a significant threat to operations that, if handled improperly, can have negative consequences.?The threat in crisis management is the potential harm a crisis poses to an organization, its stakeholders, and an industry.?A crisis can result in three interconnected threats: (1) public safety, (2) monetary loss, and (3) reputation loss.?Some crises, including industrial accidents and product damage, can lead to injuries and even fatalities.?Crises can cause monetary loss by interfering with operations, causing a decline in market share or purchase intent, or spawning lawsuits related to the crisis.?Every crisis poses a threat to an organization's reputation.?A crisis reflects negatively on an organization and will cause some reputational harm.?Obviously, these three dangers are interconnected.?Injuries or fatalities will result in financial and reputational loss, whereas organizations' reputations have a financial impact.
Crisis Management
Effective crisis management addresses the threats in order.?Public safety must be the top priority during a crisis.?Failure to address public safety exacerbates the consequences of a crisis. After public safety has been restored, reputation and financial concerns are evaluated.?Crisis management is ultimately intended to protect an organization and its constituents from threats and/or to mitigate the impact of threats. Crisis management is a method for preventing or mitigating the harm a crisis can cause to an organization and its stakeholders.?As a procedure, crisis management is not a singular entity.?There are three phases to crisis management: (1) pre-crisis, (2) crisis response, and (3) post-crisis.?Prevention and preparation are the focus of the pre-crisis phase.?In the phase of crisis response, management must actually respond to a crisis.?The post-crisis phase investigates ways to better prepare for the next crisis and carries out commitments made during the crisis phase, such as providing follow-up information.
Crisis Management Mistakes
It is more important than ever before for every company to have a plan in place to deal with a crisis. When it comes to dealing with crises, every member of an organization needs to be on the same page regarding how to react. Unfortunately, a large number of organizations are not properly prepared for, nor are they aware of, the appropriate steps that need to be taken in order to effectively respond to a crisis.
The following is a list of the top ten most frequent errors that companies make when responding to a crisis:
Having no plan in place
This may appear to be an obvious oversight, but astonishingly, four out of ten organizations have no crisis plan whatsoever. Your organization's incident response plan will vary depending on the type of business it conducts, but it should include elements such as a required internal notification system, evacuation plans, crisis communication and disaster recovery strategies.?
Not preparing for variety
Any plan you develop must be sufficiently comprehensive to address any type of crisis, be it an operational disruption, a cyber-breach, a natural disaster, an accident, a product failure, or an executive's poor choice of words during an event. This does not imply that you must prepare for each situation separately; rather, you should create a plan that is well-designed and led by individuals who are experienced observers and quick organizers who can respond appropriately. While the plan should be sufficiently broad to cover a variety of crises, it should also be consistent with the company's practices and strategy.
Being vague about roles
The last thing you want to be doing during a crisis is establishing a team and assigning roles. Prior to any event or incident, roles should be clearly outlined. It is essential that every member of the organization understands and is comfortable with their role during an incident in terms of notification, response, and resolution. Without such clarity, any response to a crisis will be disorderly.
Restricting crisis response to a few key players
Crisis response plans are not just about the C-suite making decisions, controlling the narrative, and responding to the crisis; they also involve collaboration across organizational boundaries and networks. Plan group sessions, retreats, and other opportunities for networking to promote cross-organizational collaboration. In addition, crisis managers should maintain an ongoing dialogue with all external stakeholders, including local law enforcement officials, emergency management offices, and public relations professionals. This will prepare them to respond effectively during an emergency.
Overlooking prevention and mitigation
Prevention and mitigation are essential for mitigating a crisis's effects. Proactive measures could include safety and operational audits, business continuity planning, and the use of intrusion prevention tools to detect out-of-the-ordinary network behaviour.
Underestimating an incident
Most crises start with minor incidents. Do not underestimate the magnitude of these events. Your organization must be able to assess the potential impact of incidents and respond appropriately to avoid a crisis.
Not responding quickly
During a crisis, it is essential to act swiftly and effectively. Delaying a response can not only make the issue more difficult to resolve, but it can also result in reputational harm, as authorities and the media may perceive a reluctance to accept responsibility.?
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To efficiently coordinate responses, ensure that all relevant parties are notified promptly, that all notifications are received and read, and that everyone is on the same page.
Overlooking compliance
Compliance is a crucial aspect of crisis readiness. Companies must be aware of any state and/or federal regulations that could have an effect on operations, notification requirements, and response. These elements must be incorporated into any plan for crisis response and business continuity.
Skipping regular crises trainings
Without proper training, an excellent plan loses its intended effect. Regular training, including exercises with employees to discuss the roles of each individual and each department, as well as virtual crisis simulations, are required to prepare employees for emergencies.
Not communicating clearly and efficiently
Transparent, protected, and candid communication is essential to crisis response. During a crisis, organizations must have a system in place to communicate with all affected stakeholders. Notifications to relevant individuals should be able to be automated for efficiency and delivered to them on their preferred device.
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